Leading Consumer Products Innovator Aacraft, Inc. Announces New It! Product Line

Ronco & IBM inventor teams up with daughter to invent unique and simple consumer-focused products

AUSTIN, Texas--()--Aacraft, Inc., a leading consumer products innovator, today announced Ron Hunt, inventor and holder of 150 patents, and daughter Shari Hammond partnered to launch a new product line called It! which focuses on the simplification of home goods.

The first product to launch in the It! line is the Store It! Cabinet Caddy. The Cabinet Caddy is a super organizer for cluttered spaces. It fits standard cabinets but looks great on countertops too. All of Hunt’s and Hammond’s inventions are patented with design features for both function and aesthetic benefits. The Store It! Cabinet Caddy will be available Q4 2018 online and in select stores in 2019.

For Hunt, it began 54 years ago while working for IBM. He was issued his very first patent in 1968, and at IBM alone he holds 100+ patents. After retiring from IBM, Ron invented products for three additional major brands: Discgear, Perfect Petzzz and most recently, Ronco. Through it all, Hammond worked by Hunt’s side, expressing her creativity through design, eventually becoming Ronco’s Creative Director. But she always enjoyed bouncing around new product ideas with her dad.

“When Shari approached me with her concept of It! products, I was very excited and proud,” said, Ron Hunt. “I’m doing what I’ve always loved, but now exclusively with my daughter. We have really found joy in creating items that help simplify your life, ultimately making things better for people.”

Ron Hunt has more than 150 patents, and his daughter, Shari Hammond, currently has three.

About Aacraft, Inc.

Aacraft, Inc., is a leading consumer products innovator. The company, from its inception to incorporation in 1999 to today, continues to grow and evolve through the efforts of inventors/engineers with vast experience in product design and manufacturing. To date, the company’s product development team has more than 150 patents for brands including Ronco, Perfect Petzzz, and Discgear. Their products are found in major retail stores, catalogs, on air, and online in more than 80 countries. From day one, the company’s top priority has been to develop unique products that emphasize quality, craftsmanship, and a passion for the customer.

Contacts

Aacraft, Inc.
Eydie Webster, 512-507-3406
eydie@storeitcaddy.com

Release Summary

Leading Consumer Products Innovator Aacraft, Inc. Announces New It! Product Line

Contacts

Aacraft, Inc.
Eydie Webster, 512-507-3406
eydie@storeitcaddy.com