MUMBAI, India--(BUSINESS WIRE)--Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service, has extended its presence in the Malaysian market by partnering with a leading Malaysian telecom player, Celcom Axiata Berhad, for their subscribed data plan - Video Walla.
Eros Now and Celcom’s partnership will further enhance the entertainment experience by providing Malaysian customers access to Eros Now’s vast library of 11,000 plus movies, original shows, music videos and more. Celcom customers can enjoy Eros Now’s extensive content offering under the subscribed data plan, Video Walla, and users can access Eros Now premium content by paying a retail fee of MYR 10 ($2.41 USD)/month and MYR 100 ($24.08 USD)/year.
Bollywood and other Indian content continue to be enjoyed by the vast Indian diaspora in Malaysia where local Malaysians are charmed by Bollywood movies. Malaysia as a location is featured prominently in several Indian films and is a popular destination for hosting Indian film award ceremonies, adding to the local connection and appeal in Indian entertainment.
Speaking about the association, Rishika Lulla Singh, CEO, Eros Digital, said, “We remain focused on expanding our global presence by exploring opportunities and providing customized content offerings that connect with local audiences. Malaysia continues to be a relevant region with its South Asian content-friendly audience and we are happy to cater to this growing community by integrating with a leading local partner such as Celcom.”
With this partnership, Eros Now remains the only Indian OTT platform to penetrate the growing Malaysian market. Previously, Eros Now had announced other local partnerships with telcos such as Maxis Berhad and UMobile.
About Eros International Plc
Eros International Plc (NYSE: EROS) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. The Company also owns the rapidly growing OTT platform Eros Now. For further information, please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian Entertainment Video Service accessible worldwide to viewers across internet enabled devices including mobile, web and TV. With 11,000+ Movie titles, Music Videos, Television Programming and others Eros Now caters to 113 million registered users and 10.1 million paying subscribers worldwide with the promise of endless entertainment Product features, such as video in HD, multi-language subtitles, movie downloads, and high-quality original drama series differentiate the Eros Now entertainment offering. To see, watch now: www.erosnow.com