ISLE OF MAN, United Kingdom--(BUSINESS WIRE)--Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has partnered with FreeCharge, one of India's leading digital marketplaces for financial services and products. Through this association, Eros Now will facilitate a free month of access to its vast library of 11,000 plus movies, original shows, music videos and more for FreeCharge customers recharging pre-paid packages via the FreeCharge app. Additionally, this alliance will also give FreeCharge users a 60% discount on Eros Now’s annual subscription, which is otherwise priced at INR 999 (USA $7.99/ UK £4.99 GBP). The users will be able to use this discount by selecting FreeCharge in the payment selection pane on Eros Now.
India is a fast growing market for the digitization of services, be it entertainment, shopping or payments. The recent report by NITI Aayog found the industry is expected to become a trillion-dollar market by 20231, which reflects the fast pace at which the digital payment space in India is growing. There is no doubt that sooner than we would know, the digital payments system will make way to the interiors in the same capacity as it has captured the urban markets.
Talking about the partnership, Rishika Lulla Singh, CEO, Eros Digital, said, “The adoption and growth of digital ecosystems is currently at its peak. Users are going digital across categories as its hassle free and quick. Eros Now’s partnership with FreeCharge is a seamless blend of two customer centric brands that focus on consumer preferences and expectations. By bringing an exciting offer like this to our 113 million users, we reinforce our promise of bringing the best of entertainment with the top partners.”
Commenting on the partnership, Sangram Singh, CEO, FreeCharge said, “The Company is continuously working towards creating opportunities to build deeper engagement with the consumers by presenting them more choices through such collaborations. The association with Eros Now is in line to further strengthen our digital payment services and augment customer experience. Such partnerships are an interesting add-on to our suite of offerings and encourage consumers to increasingly adopt FreeCharge to do more than recharges and bill payments. Together we aim to deliver convenience in terms of seamless subscription for the FreeCharge users for their regular dose of entertainment.”
About Eros International Plc
Eros International Plc (NYSE: EROS) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. The Company also owns the rapidly growing OTT platform Eros Now. For further information, please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian Entertainment Video Service accessible worldwide to viewers across internet enabled devices including mobile, web and TV. With 11,000+ Movie titles, Music Videos, Television Programming and others Eros Now caters to 113 million registered users and 10.1 million paying subscribers worldwide with the promise of endless entertainment Product features, such as video in HD, multi-language subtitles, movie downloads, and high-quality original drama series differentiate the Eros Now entertainment offering. To see, watch now: www.erosnow.com
Headquartered in Gurugram, Haryana, FreeCharge is India's leading digital marketplace for financial services and products. FreeCharge services are available across a range of financial instruments including savings, payments, insurance, investment and lending. The company’s focus is to create an ecosystem of innovative products and features that enables seamless cashless transactions. FreeCharge consumers can seamlessly pay utility bills (Electricity, Gas), pay Landline bills or recharge Mobile, Broadband, DTH and Metro cards. In addition, FreeCharge powered by Axis Bank enables the users to make Google Play recharges, invest in mutual funds and get easy credit through FreeCharge EMI. FreeCharge UPI and payment gateway allows consumers to instantly send or receive money, shop at leading offline and online merchants across categories movies, entertainment, food, shopping, travel to get cashback & discounts.
Some of the prominent merchant partners of FreeCharge include Swiggy, Zomato, Bigbasket, SPAR, Dominos, Pizza Hut, McDonalds, Xiaomi, Croma, Redbus, Yatra, 1 MG, Netmeds, Apollo Pharmacy, Shopclues, Jabong etc.
For more details, please visit https://www.freecharge.com or download the FreeCharge app.