BMW Reports September 2018 U.S. Sales

  • BMW brand sales increased 1.3 percent.
  • BMW electrified vehicle sales accounted for 6.7 percent of total U.S. sales.

WOODCLIFF LAKE, N.J.--()--Sales of BMW brand vehicles increased 1.3 percent in September 2018 for a total of 25,908, compared to 25,571 vehicles sold in September 2017. Year-to-date, the BMW brand is up 2.2 percent on sales of 225,065 vehicles compared to 220,175 sold in the first three quarters of 2017.

“This is the 11th straight month of growth for BMW sales in the U.S. and we expect it to continue especially with the arrival of several new models in the months ahead,” said Bernhard Kuhnt, President and CEO, BMW of North America. “The X3 had an extraordinary September, its best month ever, and next month, in November, the all-new X5 goes in sale in the U.S. giving BMW once again a very strong X model line-up.”

BMW’s lineup of Sports Activity Vehicles accounted for 52 percent of BMW brand sales in September 2018. For the sixth consecutive month, the BMW X3 was the top-selling BMW model in the U.S.

BMW Group

           

Table 1: Vehicle Sales BMW of North America, LLC, Sept. 2018

                         

Sept
2018

Sept
2017

%

YTD Sept
2018

YTD Sept
2017

%
i3 461 538 -14.3% 4,847 4,635 4.6%
i8 55 27 103.7% 478 331 44.4%
2 Series 630 938 -32.8% 7,252 8,620 -15.9%
3 Series 3,615 6,045 -40.2% 34,731 43,215 -19.6%
4 Series 3,174 3,637 -12.7% 23,466 30,266 -22.5%
5 Series 3,470 3,718 -6.7% 31,181 28,517 9.3%
6 Series 269 262 2.7% 2,928 2,261 29.5%
7 Series 705 935 -24.6% 6,126 6,562 -6.6%
Z4 0 3 -100.0% 2 501 -99.6%
X1 1,914 2,332 -17.9% 22,286 21,037 5.9%
X2 2,444 0 0.0% 10,907 0 0.0%
BMW passenger cars 16,737 18,435 -9.2% 144,204 145,945 -1.2%
X3 6,446 2,202 192.7% 41,825 32,127 30.2%
X4 296 509 -41.8% 2,802 3,494 -19.8%
X5 1,864 3,975 -53.1% 31,120 34,199 -9.0%
X6 565 450 25.6% 5,114 4,410 16.0%
BMW light trucks 9,171 7,136 28.5% 80,861 74,230 8.9%
BMW brand   25,908   25,571   1.3%   225,065   220,175   2.2%
Cooper /S Hardtop 2 Door 727 801 -9.2% 7,320 7,905 -7.4%
Cooper /S Hardtop 4 Door 538 590 -8.8% 4,787 5,546 -13.7%
Cooper /S Convertible 350 442 -20.8% 4,452 4,281 4.0%
Cooper /S Clubman 435 513 -15.2% 3,492 6,465 -46.0%
Countryman 1,411 1,390 1.5% 14,142 10,581 33.7%
Paceman 0 0 0.0% 0 9 -100.0%
MINI brand   3,461   3,736   -7.4%   34,193   34,787   -1.7%
TOTAL BMW of North America, LLC   29,369   29,307   0.2%   259,258   254,962   1.7%

BMW Group Electrified Vehicle Sales

BMW brand sales of electric and plug-in hybrid electric vehicles totaled 1,858 in September 2018, an increase of 4.3 percent from the 1,781 sold in the same month a year ago. In total, BMW Group (BMW and MINI) electrified vehicles accounted for 6.7 percent of U.S. sales in September 2018.

BMW Group currently offers seven electrified models in the U.S., including the BMW i3, BMW i8, BMW 330e, BMW 530e, BMW 740e, BMW X5 xDrive 40e and MINI Countryman plug-in-hybrid electric vehicle.

MINI Brand Sales

For September, MINI USA reported 3,461 vehicles sold, a decrease of 7.4 percent from the 3,736 sold in the same month a year ago. MINI sales in September were led by the MINI Countryman, with 1,411 units – a 1.5 percent increase compared September 2017. Year to date, MINI brand sales are down 1.7 percent.

BMW Group Sales

Sales of BMW Group vehicles (BMW and MINI brands combined) in the U.S. increased 0.2 percent in September 2018 for a total of 29,369 vehicles, compared with 29,307 vehicles sold in the same month a year ago. Year-to-date BMW Group sales in the U.S. are up 1.7 percent from the first nine months of 2017.

BMW Pre-Owned Vehicles

  • BMW Certified Pre-Owned sold 9,857 vehicles, a decrease of 7 percent from September 2017.
  • Total BMW Pre-Owned sold 20,220 vehicles, an increase of 2.7 percent from September 2017.

MINI Pre-Owned Vehicles

  • MINI Certified Pre-Owned sold 1,193 vehicles in September, an increase of 40.9 percent from September 2017.
  • Total MINI Pre-Owned sold 2,773 vehicles in September, an increase of 13.7 percent from September 2017.

Table 2: Pre-Owned Vehicle Sales BMW of North America, LLC, September 2018

                         
   

September
2018

 

September
2017

 

%

 

YTD
2018

 

YTD
2017

  %
BMW CPO   9,857   10,597   -7.0   95,856   104,596   -8.4
BMW Total Pre-Owned   20,220   19,690   2.7   186,382   180,689   3.2
MINI CPO   1,193   847   40.9   10,597   8,576   23.6
MINI Total Pre-Owned   2,773   2,438   13.7   24,904   23,440   6.2
TOTAL Group Certified Pre-Owned   11,050   11,444   -3.4   106,453   113,172   -5.9
TOTAL Group

Pre-Owned

  22,993   22,128   3.9   211,286   204,129   3.5

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, and X6 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 346 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 127 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com and www.press.bmwna.com.

Contacts

Justin Berkowitz
Corporate Communications Specialist
BMW of North America, LLC
(201) 307-4314 / Justin.Berkowitz@bmwna.com
or
Kenn Sparks
Dept. Head, U.S. Corporate Communications
BMW of North America, LLC
(201) 307-4467 / Kenn.Sparks@bmwna.com

Contacts

Justin Berkowitz
Corporate Communications Specialist
BMW of North America, LLC
(201) 307-4314 / Justin.Berkowitz@bmwna.com
or
Kenn Sparks
Dept. Head, U.S. Corporate Communications
BMW of North America, LLC
(201) 307-4467 / Kenn.Sparks@bmwna.com