WAKEFIELD, Mass.--(BUSINESS WIRE)--The NFC Forum announced today the release of a new whitepaper, “Bridging Digital and Physical Retail with NFC,” to help brands and retailers use NFC technology to better connect with customers. Authored by the NFC Forum Retail and Payment Special Interest Group (SIG), the free white paper shows brands and retailers how Near Field Communication (NFC) technology can be used to grow revenue, improve the customer experience, provide enhanced analytics and develop long-lasting relationships. The NFC Forum is the world’s leading standards and advocacy association for NFC technology.
“Brands and retailers need innovative and intuitive tools to connect with today’s consumers and compete effectively in a mobile-first, omnichannel world,” said Matthew Bright, chair, NFC Forum Retail and Payment SIG. “NFC allows brands and retailers to connect quickly, easily and reliably with consumers at every step of the customer journey – pre-purchase, in-store and post-purchase.”
- Download the “Bridging Digital and Physical Retail with NFC” white paper
- See the “Next Generation Retail and Brand Experience” infographic
- Learn more about the NFC Forum Retail and Payment SIG
NFC is a standards-based short-range wireless connectivity technology that makes smartphones, wearables, tablets and other devices even smarter. NFC is built into more than two billion smart devices and is compatible with hundreds of millions of contactless cards and readers already deployed worldwide.
About “Bridging
Digital and Physical Retail with NFC” Whitepaper
“Bridging
Digital and Physical Retail with NFC” delivers an in-depth overview
about how NFC technology can benefit both brands and retailers
throughout the customer journey. It provides tips and tricks on how to
reach connected consumers and manage successful brand and retail
campaigns using NFC.
NFC has the ability to enhance the entire consumer journey. Prior to purchase, NFC-enabled smart packages and signage can provide timely product information and even real-time digital offers. After the sale, NFC-enabled products, packages, and accessories can help build loyal customer relationships by streamlining access to how-to information, simplifying reorders and connecting consumers to relevant online communities and social networks.
About the NFC Forum
The NFC
Forum was launched as a non-profit industry association in 2004 by
leading mobile communications, semiconductor, and consumer electronics
companies. The Forum’s mission is to advance the use of Near Field
Communication technology by developing specifications, ensuring
interoperability among devices and services, and educating the market
about NFC technology. The Forum’s global member companies are currently
developing specifications for a modular NFC device architecture, and
protocols for interoperable data exchange and device-independent service
delivery, device discovery, and device capability. Only member companies
can participate in the Forum’s certification program of NFC devices,
readers and tags. The NFC Forum’s Sponsor members, which hold seats on
the Board of Directors, include leading players in key industries around
the world. The Sponsor members are: Apple Inc., Dai Nippon Printing Co.
Ltd., Google, Inc., Infineon, Intel, Mastercard Worldwide, NXP
Semiconductors, Qualcomm, Samsung, Sony Corporation, STMicroelectronics,
and Visa Inc.
