ATLANTA--(BUSINESS WIRE)--PureRED Chief Executive Officer, George Russell, will deliver his vision of the customer journey to retailers and brand marketers; “The Path to Pluto is Through the Moon,” at the annual Path to Purchase Institute Expo on Wednesday, October 3, at the Minneapolis Convention Center.
Russell will discuss several highly practical strategies and tools to drive successful digital transformation including organizational alignment, incremental change, modeling and analytics, collaboration, agility, and continuous evolution. He will provide insights into proven brand and retail strategies and how retailers can more fully leverage their current market positioning, brick and mortar presence, and existing promotional and customer data.
Path to Purchase Expo (P2PX) is the world’s largest gathering of shopper and retail marketing professionals. Over 3,000 decision-makers attend P2PX annually to access the highest level of education and collaborative thinking along the path to purchase. For further details on George Russell’s presentation at Expo, go to https://www.path2purchaseexpo.com/2018/session/66808/delivering-measurable-results-for-today's-retail-environment.
PureRED is the leading Marketing Technology and Services Partner for creating and delivering digital content at the scale, speed and effectiveness required for large enterprise retailers and brands in today’s increasingly digital marketplace. With more than 50 years of consumer and retail brand experience, today PureRED is retained by 14 of the largest 25 U.S. retailers and consumer brands. We are leading our clients’ transformation and reengineering how they engage with their consumers — from go-to market integrated brand strategy and content management to technology development and execution. PureRED clients include Lowe’s Home Improvement, Dollar General, Rite-Aid, Heinz, Johnson & Johnson, and Kimberly-Clark. Headquartered in Atlanta, Georgia, PureRED has more than 500 employees in 12 locations throughout the United States, including Chicago, San Francisco, Princeton, Dallas and Pittsburgh. For more about PureRED, visit http://www.purered.net.