IRVING, Texas--(BUSINESS WIRE)--DealerSocket, a leading provider of innovative software for the automotive industry, today announced the launch of its next generation DealerFire website product called Engine 6. This newest version of the company’s popular DealerFire websites is initially being launched for independent and Buy Here Pay Here automotive dealers. With Engine 6, DealerSocket simplifies the design and upkeep of a dealer’s website and empowers dealers with easy to use website functionality at their fingertips to be able to manage lead-generating content real-time, in order to create better websites that attract more customers to their dealership.
“We speak with so many independent dealers who spend a disproportionate amount of time making changes to their site or paying technical resources to do it for them,” said Brad Perry, co-founder and chief product officer of DealerSocket. “DealerSocket wanted to make the design and implementation as easy as possible for our customers. Engine 6 is our way of taking something traditionally complex and expensive and making it simple yet powerful.”
The new features in DealerFire’s Engine 6 upgrade include:
- Flexible builder: Engine 6 includes a single drag and drop functionality that eliminates the need for coding, making it the easiest-to-use website builder tool in the automotive industry.
- Mobile optimization: Mobile shoppers account for over 60% of website traffic, and 87% of customers will recommend a brand based on a positive mobile experience. DealerSocket built Engine 6 to be extremely fast on mobile, and dealers will be able to attain and retain customers through a frictionless mobile research process.
- Multi-device preview mode: Dealers can view the website across multiple device categories including desktop, laptop, tablet, and mobile.
- Smart forms: Dealers can build their own lead forms quickly, complete with 40+ smart fields in DealerSocket’s form library and with a single mobile-friendly interface with lead route management.
"I wanted a website backend tool that I was capable of changing,” said Dink Davis, owner of iDrive 1 Motorcars. “I can change videos, a sales person's picture, and the data all myself. It was important to me that I could do that without having to get on a support line and wait for somebody to get back to me later, as was the case in some of the other companies' sites that we had tried. I can do the editing and work myself with DealerSocket's Engine 6, and that was really fun.”
DealerSocket is a leading provider of software for the automotive industry, offering a suite of seamlessly integrated products to help dealers sell and service vehicles more profitably, while improving their customers’ experience. DealerSocket’s suite of products includes advanced Customer Relationship Management (CRM), innovative Digital Marketing and Websites, robust Vehicle Inventory Management, insightful Analytics Reporting, and solutions to streamline dealer operations such as Desking, Credit Reporting, Compliance, and a Dealer Management System (DMS) for dealers of all sizes. DealerSocket employs nearly 1,000 team members serving more than 8,000 dealerships. For more information, visit DealerSocket.com or follow us on Twitter, LinkedIn, and Facebook.