GRAND RAPIDS, Minn.--(BUSINESS WIRE)--ASV Holdings, Inc. (NASDAQ: ASV), a leading provider of rubber-tracked compact track loaders and wheeled skid steer loaders in the compact construction equipment market, today commented on the recently completed “Dealer Meeting” event that the company hosted in Grand Rapids, Minnesota on September 11-12, 2018. Approximately 30 of ASV’s executive and senior sales and marketing leaders were on hand for the two-day event.
Approximately 140 people, representing 75 of the company’s equipment dealers attended the event, spanning 100 locations in 20 states and Canada. Two new products, the RT-25 and RT-65 were unveiled, and the company led focused break-out sessions to discuss new incentive programs intended to expand sales for the company’s compact track loader and skid steer loader products. Attendees also enjoyed a half-day at ASV’s test track facility to watch live demos and operate the RT-25, RT-40, VT-70, RT-75, RS-75 and VS-75 as well as competitors’ machines. Several vendors in attendance were on-hand to provide dealers the opportunity to explore financing, expanded retail servicing and machine attachments, with custom mulching, concrete, and road milling equipment on display and available for sale. During the gala dinner, ASV acknowledged and honored over 20 dealers with 10 years or more representation of the company, and also awarded two 20-year dealers and a rookie of the year dealer with awards for their performance and longstanding work with ASV.
Outstanding power, ground clearance, traction, floatation, comfort and serviceability of the product line remain the most widely-known and heralded characteristics of the industry-leading brand, which is all about getting great work done in more places. The company also today announced that it has received initial orders for new machines for 2018 and 2019 deliveries from this event, including the newly introduced products.
Justin Rupar, Vice President of Sales & Marketing, said, “We are grateful for the commitment from our dealers to visit the Grand Rapids headquarters to meet with the team, and discuss how our new products and new co-op marketing, promotional, financing and discounting programs will enable us to achieve the maximum results for our collective growth opportunities. We look forward to continuing to work together with each of our dealers, new and old, large and small, domestic and abroad to ensure success of the brand, and continued growth in our businesses.”
About ASV Holdings, Inc.
ASV Holdings, Inc. is a designer and manufacturer of compact construction equipment. Its patented Posi-Track rubber tracked, multi-level suspension undercarriage system provides a competitive market differentiator for its Compact Track Loader (CTL) product line with brand attributes of power, performance and serviceability. Its wheeled Skid Steer Loaders (SSLs) also share the common brand attributes. Equipment is sold through an independent dealer network throughout North America, Australia, and New Zealand. The company also sells OEM equipment and aftermarket parts. ASV owns and operates a 238,000 square-foot production facility in Grand Rapids, MN.
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