Benlysta 2017-2018 U.S. Promotional Audit Report - ResearchAndMarkets.com

DUBLIN--()--The "Benlysta 2017 U.S. Promotional Audit Report" report has been added to ResearchAndMarkets.com's offering.

The 5 Key Questions Addressed by this Report:

  • How many physicians were reached by Benlysta through reportable promotional activity in 2017 to drive use within the Lupus market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does GSK's depth of coverage vary within key specialties (e.g., Rheumatology, Internal Medicine, and Family Medicine) and how does this compare to the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Benlysta throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Benlysta in 2017?

Data Sources and Methodology:

  • The author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. More than four years of longitudinal data is available - covering payments to more than 975,000 U.S. healthcare professionals.
  • Over 8,400 paid interactions across 2,700 physicians made on behalf of Benlysta were carefully examined to support our analysis.
For more information about this report visit https://www.researchandmarkets.com/research/dgxd9b/benlysta?w=4

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Related Topics: Immune Disorders Drugs

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Immune Disorders Drugs