AUSTIN, Texas--(BUSINESS WIRE)--Spredfast®, an industry leading independent social marketing software provider, today announced it has joined the SAP® PartnerEdge® program. As part of the SAP PartnerEdge program, Spredfast will now provide joint customers the ability to link insights and engagement available through social media with SAP’s world-class Customer Experience solutions.
In 2018, consumers demand brands be present during every step of their customer experience. At the same time, consumers are in charge of how, when, and where they communicate with brands.
“Today’s customers expect thoughtful, informed responses in real time, and they expect brands to be smart enough to know if, how, and when they have previously engaged with each customer,” said Rod Favaron, CEO of Spredfast. “Joining SAP PartnerEdge helps ensure brands can provide integrated, cross-channel customer experiences across marketing and customer service.”
Benefits from the new partnership between Spredfast and SAP’s Customer Experience solutions include:
- A single view of brand messaging across all channels, including social, through the new integration between SAP Marketing Cloud’s Campaign Calendar and Spredfast Planner
- Enhanced SAP Marketing Cloud customer profiles, includes sending valuable social context gathered via Spredfast into SAP Marketing Cloud
- The ability to bring background details from SAP Marketing Cloud into the Spredfast Agent Inbox to provide community managers even more context when engaging with customers
- The ability to create and manage customer care cases directly from social media for customer care agents using SAP Service Cloud, as well as link social conversation data to existing cases
- Integrated social media, marketing and customer care insights and analytics
The new partnership represents a win-win for joint customers. It merges social interactions across marketing and customer care functions and links them to broader strategic customer experience efforts across organizations.
Spredfast is an independent social media software company that provides award-winning marketing and customer care solutions for brands, agencies and media companies. Today’s digitally connected consumer expects brands to be present every step of the customer journey. There’s no place better than social media to engage with customers. That’s why more than 800 global brands, media companies, and agencies use Spredfast to manage, integrate, and amplify their social content to build lasting relationships with customers. For more information about how the world’s most successful businesses are using Spredfast’s products, visit www.spredfast.com.
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