LONDON--(BUSINESS WIRE)--SpendEdge, a global procurement market intelligence firm, has announced the release of their Global Guarana Category - Procurement Market Intelligence Report. This report projects an accelerating spend growth momentum for the guarana market due to an increase in the demand for guarana-based beverages among consumers who prefer organic products. Guarana benefits include acne and skin tone improvements, which are driving the demand for guarana among the end users.
“Suppliers must follow the fluid bed process of drying guarana, which is intrinsic in determining the quality as well as the price of the final product,” says SpendEdge procurement expert A Kowshik.
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The procurement experts at SpendEdge expect the following factors to play a key role in influencing the global category spend for the guarana market.
- High demand for guarana-based beverages
- Pharmaceutical industry is extensively leveraging guarana benefits such as its efficacy in treating ailments like fever, heart problem, joint problems, backache, and headache
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Report scope snapshot: Guarana market
- Buyer power
- Supplier power
- Competitiveness index for suppliers
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- Category hierarchy
- Category scope
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