NEW YORK--(BUSINESS WIRE)--Global content marketplace Pond5 today announced a plan to create the world’s most compelling collection of royalty-free licensable video content shot exclusively on RED Digital Cinema professional cameras.
Filmmakers currently working with RED cameras or who fully own footage shot on RED are encouraged to apply to become a part of the program now at http://pond5.com/red-cameras. Those selected for the launch of the collection will have their work promoted to a global audience and will also become eligible to receive free footage preparation services from the Pond5 team.
“The quality of the footage captured on RED cameras is really incredible, and it deserves to be spotlighted in its own channel,” said Pond5 CEO Jason Teichman. “Filmmakers using these cameras are some of the best in the world, and they’re making a significant investment in their craft, whether they’re committing to the purchase of a RED camera or just negotiating access to one for a shoot. This collection offers them a way to get exponentially more eyes on that work, while getting the opportunity to see an additional return on that investment.”
The Pond5 RED initiative follows the recent launch of Pond5’s DJI collection, continuing the brand’s recognition of the gear and technology manufacturers that enable cinematographers to create their most captivating work and fully realize their creative visions. It also offers the opportunity to repurpose the footage that didn’t make the final cut on a particular project, giving it new life as creative content for other high-profile productions.
“Creating a special collection exclusively for RED footage on Pond5 is a perfect extension of our own ‘Shot on RED’ campaign, which includes a huge cross-section of major theatrical and broadcast releases,” said RED President Jarred Land. “We’re excited to collaborate with the Pond5 team to help promote artists working with our cameras and provide them with a new way to earn revenue from their work.”
All applications received via the form now online at http://pond5.com/red-cameras will be considered for the launch of the new RED collection on Pond5, currently planned for later in 2018. Artists submitting will be asked to provide a link to their work along with details on which RED camera they shoot with. Both pre-existing work and new work will be considered, as long as the artist fully owns the copyright. Submissions will be judged on quality, creativity and category demand in the Pond5 marketplace.
About RED Digital Cinema
RED Digital Cinema is a leading manufacturer of professional digital cameras and accessories. In 2006, RED began a revolution with the 4K RED ONE digital cinema camera. By 2008, RED released the DSMC (Digital Stills and Motion Camera) system that allowed the same camera to be used on features including Guardians of the Galaxy Vol. 2 and The Hobbit trilogy and television series such as Stranger Things and Godless. RED’s DSMC2 camera offers three incredible sensor options — GEMINI 5K S35, HELIUM 8K S35, and MONSTRO 8K VV — combined with compact and lightweight design, superior image quality, modularity, and cutting-edge performance.
For more information, please visit https://www.red.com.
Pond5 is the world’s largest, most vibrant video-first content marketplace, providing filmmakers, creators, and producers of all kinds with the content, inspiration, and tools they need to improve their projects. As the only content marketplace that meaningfully shares licensing revenue with its contributing artists, Pond5 is driven by a commitment to its passionate and growing global community of more than 60,000 professional visual and audio creators, providing a platform where their creative work can flourish, and helping them to make a sustainable living. With groundbreaking features like visual search for video and integrations into all major video-editing software, Pond5 is innovating daily, making it easier to find and use the content that creatives need to bring their vision to life. Pond5 is a venture-backed company funded by Accel Partners and Stripes Group with offices in New York, Dublin, Prague, London, and LA.
For more information, please visit https://www.pond5.com.