DUBLIN--(BUSINESS WIRE)--The "Internet Protocol Television Market by Transmission Method, by Offering, by End User, by Device Type, by Application, by Geography - Global Market Size, Share, Development, Growth, and Demand Forecast, 2013 - 2023" report has been added to ResearchAndMarkets.com's offering.
Global IPTV market is expected to reach $98,019.3 million by 2023
Availability of bundled offers, fast broadband networks, government initiatives, and high demand for video on demand (VoD) services are the major factors driving the market growth.
Insights into market segments
On the basis of transmission method, the IPTV market has been categorized into wired and wireless transmission, of which, the wireless transmission is projected to grow faster, witnessing a CAGR of 16.4% during the forecast period. This can be attributed to the elimination of cabling and wiring hassles, and the feasibility it provides to the users to access a program from any place, using a wireless device.
On the basis of end user, the market has been categorized into residential and enterprises. With rising corporate interest to communicate with employees, improve training, meet compliance requirements, and reduce travel costs, the IPTV market is expected see faster growth from enterprises, witnessing a CAGR of 15.8% during the forecast period.
Besides, corporate entities across various industries including hospitality, education, finance, media, energy, healthcare, and transport are increasingly using IPTV services to build additional revenue streams such as targeted advertising. These entities also use IPTV solutions to distribute on-demand content, event information, archived and live news, and public screens spread across their corporate network.
Some of the key players operating in the IPTV market are AT&T Inc., Verizon Communications Inc., Orange, Deutsche Telekom, Telefonica, BT Group plc, Rostelecom, and SK Telecom.
IPTV Market Segmentation
By Transmission Method
By End User
By Device Type
- Smartphones and tablets
- Linear television
- Non-linear television
- At&T Inc.
- Verizon Communications Inc.
- Orange Sa
- Deutsche Telekom
- Telefonica S.A.
- Sk Telecom
For more information about this report visit https://www.researchandmarkets.com/research/54rq2m/internet_protocol?w=4