DUBLIN--(BUSINESS WIRE)--The "Global Online Advertising Market - Segmented by Ad Format (Display, Social Media, Search Engine, Video, Email), Platform (Mobile, Desktop/ Laptop, Smart TV), End User Vertical (Automotive, Healthcare, IT and Telecommunication) and Region - Growth, Tr" report has been added to ResearchAndMarkets.com's offering.
Online Advertisement Market is expected to register a CAGR of over 10% during the forecast period, 2018 to 2023.
The regular technological advancement coupled with ascending digital spending is expected to drive the online advertisement market over the forecast period.
The users on social media such as Facebook. Instagram, Google Plus, and Twitter are exploding. The companies are collecting crucial data about user's personal information and initiating personalized, targeted ads that are useful for the user. In addition, the commercial companies including large and small scale are very active on the aforementioned social media platforms and looking ways to acquire more customers and understand a user's behavior through data mining technique(s).
The infamous social platforms are providing ad services to the advertisers who are seeking customer acquisition which is expected to have a positive impact on the market growth over the next six years. Interestingly, the advertisers are utilizing remarketing ad techniques to offer more personalized and rich experience to the customers.
- Increasing Use of Smartphones
- Mobile to Exhibit the Highest Growth
Key Developments in the Market
- June 2018 - Google LLC rebranded their advertising business which expands the capability to diverse small scale businesses thereby enabling to reach more consumers as compared to the existing base.
- Google LLC
- Facebook Inc.
- LinkedIn Corporation
- Microsoft Corporation
- Twitter Inc.
- Quora Inc.
- Baidu Inc.
- Yahoo! Inc.
- Amazon.com Inc.
Key Topics Covered
2. Research Approach and Methodology
3. Executive Summary
4. Market Dynamics
5. Global Online Advertising Market Segmentation
6. Competitive Intelligence - Company Profiles
7. Investment Analysis
8. Opportunities in Global Online Advertising Market
For more information about this report visit https://www.researchandmarkets.com/research/q5km5z/global_online?w=4