SAN DIEGO--(BUSINESS WIRE)--Certona, the global leader in real-time, AI-powered omnichannel personalization for the world’s largest brands and retailers, announced today they are named a Leader in Gartner’s new Magic Quadrant for Personalization Engines. The study evaluates personalization solutions by evaluating multiple criteria grouped into two categories, the ability to execute and completeness of vision. According to the report, “Personalization engines apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, offers and other interactions through digital channels in support of three use cases — marketing, digital commerce and customer experience.”
“We believe being named as a leader for personalization engines by Gartner further solidifies our decade of market leadership,” said Meyar Sheik, CEO and Co-founder of Certona. “For over a decade, Certona has paved the way for marketers to drive engagement through personalized experiences. Certona can offer the power and performance of our personalization platform as well as our ability to provide compelling, real-time, interactions between brands and their customers.”
According to Gartner, “Leaders are vendors that demonstrate a solid understanding of the product capabilities and commitment to customer success that buyers demand in the current market. This is coupled with an easily understandable and attractive pricing model that supports proof of value, incremental purchases and enterprise scale. In the modern personalization engine market, purchase decision makers demand easy-to-use and easy-to-buy products. They require that these products deliver clear business value and deliver results with limited technical expertise and without the requirement for upfront involvement from IT. In a rapidly evolving market with constant innovation, a Leader must also demonstrate that it is not focused only on current execution. It must have a robust roadmap for solidifying its position as a future market leader, thus protecting the investment of today's buyers.”
Certona offers a complete suite of cutting-edge personalization solutions that enable data-driven, contextually relevant, individualized customer experiences in real time across all touchpoints. They have been recognized by the Internet Retailer for 10 consecutive years as the leading personalization provider to the Top 500 retailers, including 30 of the Top 100. Certona has 13 patents encompassing technologies for predicting human behavior and personalizing the customer experience. The company powers two billion personalized experiences a day, helping its clients deliver individualized experiences at massive scale to increase engagement, revenue and customer lifetime value.
Gartner, Magic Quadrant for Personalization Engines, 25 July 2018
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Certona, the leading real-time omnichannel personalization solution and pioneer of AI-driven experience individualization, powers 73 billion unique experiences each month. Trusted by more than 600 brands in over 70 countries, Certona’s patented technology leverages machine learning and predictive analytics to deliver a fully-orchestrated experience with optimized content and messaging to increase engagement and conversions across all customer touchpoints.