Vacasa Publishes First Insider’s Guide to the Top 25 Markets for Buying a Vacation Rental

Largest Vacation Rental Management Company in the U.S. Uses Proprietary Methodology to Rank Top Markets for Investment Properties

PORTLAND, Ore.--()--Vacasa, the largest vacation rental property management company in the U.S., today launched a new resource for buyers seeking to purchase a vacation rental property. The Insider’s Guide to the Top 25 Markets for Buying a Vacation Rental was released on the heels of the company launching Vacasa Real Estate, a network that connects buyers and sellers of vacation homes with leading licensed real estate agents across the country.

Combining national performance data with local expertise, the Insider’s Guide is designed to be a useful and detailed tool for buying investment properties in true vacation rental markets. To obtain the list of the top markets, Vacasa analyzed home sales data in vacation markets throughout the country, and overlaid it with actual performance data for more than a half million U.S. vacation rental properties. The company then compared each region’s net operating income with the cost of buying a home to provide insight on the market’s cap rate that was used to rank each market.

This data, paired with local insights and information from Vacasa’s local teams on the ground, helps home buyers make an informed decision through both data-driven insights and real-time market sentiment.

“Making an investment in a vacation rental is no small task when you consider the amount of available properties around the country and the variables that come with each,” Eric Breon, founder and CEO of Vacasa. “Not only is it important to consider the earning potential of the home to ensure the return on investment is on par with expectations, but also the factors that could draw guests to the area.”

Vacasa’s top 10 markets for buying a vacation rental were largely concentrated in the southeast part of the country, with the Forgotten Coast in Florida topping the list:

1. Forgotten Coast, FL

2. Smoky Mountains, TN

3. Kissimmee, FL

4. Myrtle Beach, SC

5. Hilton Head Island, SC

6. Emerald Coast, FL

7. Ocean City, MD

8. Okemo/Ludlow, VT

9. North Kona, HI

10. Lake Chelan, WA

“As Vacasa continues to expand its real estate services, buyers and sellers will soon be able to utilize to view homes available in these prime purchasing areas as well as find educational content about vacation rental investments,” said Shaun Greer, senior director of real estate and licensed agent.

For a full list of the top 25 markets and access to the Insider’s Guide, click HERE. Buyers interested in determining vacation rental earning potential for a specific property can access Vacasa’s Vacation Rental Estimator for insight into how much income that property can generate annually.

About Vacasa

Vacasa LLC is the largest U.S. vacation rental management company. Leveraging industry-leading technology, Vacasa maximizes revenue for homeowners and provides unforgettable experiences for guests. Founded in 2009 and based in Portland, Oregon, Vacasa and its subsidiaries manage a growing portfolio of more than 9,000 vacation homes in the U.S.; Europe; Central and South America; and South Africa. In nine years, Vacasa has grown to more than 2,000 employees, has been honored as the Oregon Better Business Bureau Large Business of the Year and was ranked ninth on the Inc. 5000 Fastest-Growing Companies list. For more information, visit


Sarah Tatone, 971-409-2061

Release Summary

Vacasa releases its first insider's guide, The Top 25 Markets for Buying a Vacation Rental.


Sarah Tatone, 971-409-2061