BRENTWOOD, Mo.--(BUSINESS WIRE)--Produce for Better Health Foundation (PBH), a nonprofit organization whose mission is to increase Americans’ daily consumption of fruits and vegetables for better health, announced Patricia (Trish) Zecca, MS, will take over as chair of the Board of Directors. Trish leads global nutrition for the Americas business of the Campbell Soup Company. She brings more than 20 years of experience in nutrition science, influencer engagement and consumer education to this role. Trish and the Campbell Soup Company have been a member of PBH for 8 years.
“We are very excited to have Trish at the helm of the PBH Board of Directors, especially during this important time of transformation for PBH,” said Wendy Reinhardt Kapsak, President and CEO, PBH. “Trish’s vision and innovative perspectives will be invaluable as we begin to transform how the industry and influencers work together to give consumers new reasons to enjoy more fruits and vegetables.”
As the only national organization promoting increased fruit and vegetable consumption in all forms – fresh, frozen, canned or packaged, dried and 100 percent juice – PBH is uniquely positioned to engage diverse stakeholders, consumer influencers and thought leaders in science-based, integrated marketing communication efforts to boost produce intake.
“There is no doubt that fruits and vegetables, in all forms, support healthy lifestyles. But most people still only eat about half the recommended daily servings for better health,” said Trish. “I’m eager to help inspire new behaviors and, in collaboration with all PBH members, help people discover that eating more fruits and vegetables – whether fresh, frozen, canned, packaged, dried or 100 percent juice – is a delicious way to enjoy a happy, healthy and active lifestyle.”
Trish received her bachelor’s and master’s degrees in nutrition science from the Pennsylvania State University, and in addition to her role at PBH and Campbell, is an active member of the Academy of Nutrition and Dietetics and International Life Sciences Institute. She regularly engages in public and private forums across government, scientific, trade and health professional organizations to improve public health, providing thought leadership at the Academy of Nutrition and Dietetics’ Nutrition Impact Summit and the American Heart Association’s Healthier Food Leadership Summit.
“Trish is perfectly suited to step in as chair of the PBH Board of Directors,” said Dennis Christou, Vice President, Marketing, Del Monte Fresh Produce N.A., Inc., a former PBH chair. “With her strong consumer marketing as well as health and wellness expertise, Trish will inject new strategies and unique ideas to help advance PBH’s mission.”
About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH), a nonprofit 501(c)(3), is the only national organization dedicated to increasing consumption of fruits and vegetables, in all forms (fresh, frozen, canned, dried and 100% juice).
Since 1991, PBH has invested decades into developing trended insights on attitudes toward all forms of fruit and vegetable consumption, in addition to campaigns and partnerships with government, food industry stakeholders, health professionals and other thought leaders to collaborate, facilitate and advocate for increased intake. Campaigns include first, the 5-A-Day program, and now, the Fruits & Veggies—More Matters public health initiative. Fruits & Veggies—More Matters is the nation's largest public-private, fruit and vegetable nutrition education initiative. To learn more, visit www.PBHFoundation.org and www.FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies—More Matters on Facebook or Twitter.
PBH also chairs the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, nonprofit organizations and industries working collaboratively to increase nationwide access and demand for fruit and vegetables in all forms for improved public health. To learn more, visit www.NFVA.org.