CINCINNATI--(BUSINESS WIRE)--Hoist, a hydration beverage company based in Cincinnati, has been rapidly expanding since its launch in 2009. As the company continues to introduce additional flavors and enter new markets nationwide, other exciting initiatives include a new advisory board and the company’s first capital raise.
The advisory board will be led by Hal Kravitz, who has a strong history of leading beverage companies to success. Kravitz is also an equity partner in hoist.
Kravitz’s extensive background, which encompasses management roles in both the brand and distribution areas of the beverage industry, includes 30 years at the Coca-Cola Company, where he led vitaminwater and smartwater, which have both grown to $1 billion brands. He also served as CEO at AQUAhydrated, Inc., the performance water brand created by Mark Wahlberg and Sean “Diddy” Combs. In Kravitz’s three years with the brand, the company’s revenue tripled.
“Hal’s experience in the beverage industry is unrivaled, and we’re thrilled to bring him on board at hoist,” said Ben Schmidt, Vice President of hoist. “There’s never been a better time to get Hal involved. His impressive resume will help us significantly as we continue to grow and expand our business. We look forward to utilizing Hal’s beverage industry expertise to keep hydrating our customers across the country.”
Among other initiatives, Kravitz is working with the hoist team to develop the strategy behind its first outside capital raise and to identify additional strategic advisory board candidates.
“The hoist team’s enthusiasm and energy is contagious,” said Kravitz. “I couldn’t be more excited to join their team. I’m passionate about growing beverage brands, and hoist is a great product with exponential growth opportunity. I look forward to being a part of the team and moving the hoist brand forward.”
Albert (Trey) Heekin, partner at Frost Brown Todd, will also serve as an advisory board member as well as legal counsel for hoist. Heekin’s background includes expertise in corporate law, small businesses and venture capital financing. Additional advisory board members will be named later this year.