CORRECTING and REPLACING A.M. BestTV at IMCA: Account-Based Focus and Digital Strategies Are Remaking Insurance A.M. Best

OLDWICK, N.J.--()--Please replace release dated July 25, 2018. In the third paragraph, the title for Christopher Nance should read: chief communications officer (instead of chief operating officer).

The corrected release reads:


In this A.M.BestTV episode, marketers at the Insurance Marketing and Communications Association (IMCA) Conference, Atlanta, GA, said their challenge is to keep up with fast-changing technologies, competition, branding and aligning their work with other internal departments. Click on to view the entire program.

Account-based marketing, which is a marketing message based on the specific needs of a targeted account, is a key topic at this year’s conference.

“This type of marketing enables us to have better ideas on how to reach out individually to participating companies to make more interesting the product we are selling, which is earthquake insurance,” said Christopher Nance, chief communications officer, California Earthquake Authority.

Participants in this episode also said discussions at IMCA focused on the collaboration between sales, marketing and underwriting, as well as how to use that information across areas that traditionally have been silos. Jim Flynn, president and chief executive officer, Hult Marketing, said, “It is the goal of IMCA to break down the walls of these silos.”

Also appearing in this episode:

  • Valerie Foster, vice president, director of marketing, Berkley Alliance Managers;
  • Anna Hargis, director of advertising, Shelter Insurance;
  • Peter Van Aartrijk, principal, Chromium Branding; and
  • Taylor Moore, marketing manager, McLarens.

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  • Insurers in Africa Face Reinsurance, Risk Management Challenges, Says A.M. Best Analyst: Rishwinder Grewal, financial analyst, A.M. Best, said some insurers operating in the sub-Saharan region of Africa are incorporating enterprise risk management (ERM) into their operations, but must expand beyond individual silos:

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A.M. Best
Lee McDonald, +1 908-439-2200, ext. 5561
Group Vice President, Publication and News Services


A.M. Best
Lee McDonald, +1 908-439-2200, ext. 5561
Group Vice President, Publication and News Services