DUBLIN--(BUSINESS WIRE)--The "App Analytics Market by Component (Software and Services), Type, Application (User Analytics, Revenue Analytics, Ad Monitoring & Marketing Analytics, and App Performance Analytics & Operations), Vertical, and Region - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.
The global app analytics market size is expected to grow from USD 1.05 billion in 2018 to USD 2.85 billion by 2023, at a CAGR of 22.1% during the forecast period.
The major factors that are expected to drive the growth of the app analytics market include the growing demand of mobile and web apps, increasing use of smartphones for advertisements, and rising implementation of digital transformation strategies. In addition to this, the increasing investment in the analytics technology is one of the most important factors expected to increase the market growth. However, the lack of skilled professionals and non-uniformity of data may hamper the market growth.
App analytics vendors offer app analytics software to manage financial products, investment options, and transaction details. The app analytics software helps organizations detect fraudulent transactions. Further, it assists banks in identifying business segments and offering customized solutions to build a long-term mobile payments strategy. The mobile and desktop-centric user platform have given rise to several mobile applications in the BFSI vertical.
App analytics solutions in the BFSI vertical enable developers to gain a better understanding of their customers' usage data. Various financial entities are using the app analytics solutions to boost the visibility of their apps, thereby increasing the overall customer experience.
For instance, Banco Bilbao Vizcaya Argentaria (BBVA) S.A., a multinational banking group based in Spain, offers a complete banking experience to its customers on mobile phones.
Services work as a backbone of any organization, because they help deploy and integrate different IT solutions in an enterprise ecosystem. They play a vital role in the app analytics market, as they focus on fulfilling clients' requirements, such as reduced cost and improved app performance.
Additionally, they offer real-time data and assist employees in understanding the optimal use of technologies. IT industry experts offer consultation services and suggest solutions that would assist companies in enhancing the performance of their businesses. Moreover IT services are outsourced to third-party vendors who focus on the pre and post implementation queries of enterprises.
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 App Analytics Market, By Component
7 Market By Type
8 App Analytics Market, By Application
9 App Analytics Market, By Vertical
10 App Analytics Market, By Region
11 Competitive Landscape
12 Company Profiles
- App Annie
For more information about this report visit https://www.researchandmarkets.com/research/fv3rv5/global_app?w=4