OSHKOSH, Wis.--(BUSINESS WIRE)--Almost four out of five exhibitors use trade shows as an opportunity to build relationships, according to a nationwide survey conducted by promotional products retailer 4imprint®.
To build relationships, survey respondents say they overwhelmingly rely on one-on-one conversations at trade shows, finding them to be the most effective technique for educating customers and prospects on products and services. That research is profiled in the amplify® summer 2018 issue. The digital magazine’s cover story includes interviews with trade show exhibitors who use promotional products to catch attention and generate one-on-one conversations.
“Few opportunities give marketers, salespeople or recruiters the potential for face time with customers and prospects,” said Kevin Lyons-Tarr, CEO, 4imprint. “That’s what sets trade shows apart. As our customers explain, promotional products play a role in reminding customers and prospects of a conversation long after the show ends.”
In addition to the cover story, readers can:
- See how Operation Cinderella gives at-risk girls the prom of their fairytale dreams, using donated dresses and prom swag bags.
- Discover how Prime Beauty Studio and E. J. Ward used logoed lanyards and mirrors to boost their brand recognition and build their businesses.
- Read how employee engagement, some branded coffee mugs and the words “I pursue” helped a university to solidify their brand—and how readers can do the same.
This issue of amplify digital magazine can be viewed online here or at info.4imprint.com.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.