Global Laundry Care Market 2018-2022 | Product Innovation and Portfolio Extension to Drive Growth | Technavio

Technavio has published a new market research report on the global laundry care market from 2018-2022. (Graphic: Business Wire)

LONDON--()--Technavio analysts forecast the global laundry care market to grow at a CAGR of nearly 5% during the forecast period, according to their latest market research report.

The emergence of eco-friendly and sustainable products in laundry care is one of the major trends being witnessed in the global laundry care market 2018-2022. Concerns over environmental pollution are increasing across the globe. Consumers are increasingly gaining awareness about the environmental issues caused by laundry care products, including their contribution to water pollution. Therefore, consumer goods manufacturers are adopting green initiatives by offering eco-friendly laundry care products.

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According to Technavio analysts, one of the key factors contributing to the growth of the global laundry care market is product innovation and portfolio extension:

Global laundry care market: product innovation and portfolio extension

In the global laundry care market, products with innovative cleaning technology, features, and utility are priced higher than other types of regular laundry care products. Superior quality and innovative laundry care products such as fabric softeners and liquid detergents, which reduce the effort of consumers, are in high demand worldwide. Moreover, vendors are strategizing to differentiate themselves from other competitors and develop laundry care products with unique technology, packaging, quality, and price. Consequently, such innovative features of laundry care products will propel the growth of the global laundry care market during the forecast period.

According to a senior analyst at Technavio for research on cosmetics and toiletry, “Eco-friendly products are mostly organic in nature and are made of natural substances rather than artificial additives, chemicals, artificial preservatives, and synthetics, which are toxic to human health. At present, several consumers prefer organic and eco-friendly laundry care products, such as liquid detergents, which are made of natural ingredients.”

Global laundry care market: Segmentation analysis

The global laundry care market research report provides market segmentation by product (laundry detergent, fabric softener, others), and by region (the Americas, EMEA, and APAC). It provides an in-depth analysis of the prominent factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.

The APAC held the largest share of the market in 2017, accounting for more than 36% share, followed by the Americas and EMEA respectively. APAC is expected to witness a further increase in its market share over the forecast period while the other two regions will see a decrease in their market shares by 2022.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market sizing
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

Release Summary

Technavio analysts forecast the global laundry care market to grow at a CAGR of nearly 5% during 2018-2022, according to their latest report.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200