"India Rum Market Overview, 2018-2023" provides deep analysis of the Indian Rum market with size in terms of both value and volume of the rum market, and also provides market share of different segments.
The consumption of Rum in Indian has declined over the last few years with growth of other Alcoholic Beverages. The India rum market saw a negative CAGR of 1% from 2011-12 to 2016-17. It is believed that the rum market has not much evolved like the whisky market; the market lacks new variants.
Over the last few years the category of white rum is emerging. White rum is generally used in Cocktails and with emerging pub and bar culture the consumption of white Rum will be increasing. The market observes negative CAGR only in terms of market size by volume, while in terms of value the market is still growing.
The growth in terms of value is primarily due to premiumization. The rising disposable income of Indian consumers has led consumers to have a better high-quality brand, which results in switching of consumers from regular segment brands to premium brands. The market expects further growth in terms of market size by value in upcoming years.
Key Topics Covered:
1. Executive Summary
2. Indian Alcoholic Beverages Market Outlook
3. India Rum Market Outlook
4. Product Price Variant Analysis
5. Trade Dynamics
6. Company Profiles
- United Spirit Limited
- Radico khaitan Limited
- Allied Blenders and Distillers Private Limited
- Tilaknagar Industries Limited
- Bacardi India Private Limited
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