This report, now in its 14th edition, answers these questions and many more. You'll learn which companies have improved their global and mobile websites - and why. Through website profiles, loaded with screen shots, you'll learn which practices to emulate and which to avoid. More than a dozen industries are profiled, with key globalization developments and best practices highlighted with screen shots.
150 Global Websites Benchmarked
This year, like years before, we benchmarked 150 websites across more than a dozen industry categories. These websites comprise 80% of the companies on the Interbrand Best Global Brands 2017 list and more than 30% of the Fortune 100, ensuring a broad reach of global brands and businesses.
How to use the Web Globalization Report Card
This report serves two purposes. First, it calls attention to those websites that have excelled in the practice of web globalization. The companies that have made the top 25 did not get there by chance. The people who have helped raise their websites onto the top 25 list deserve recognition for helping their companies communicate effectively with the world, regardless of language, culture, or geography. Second, this report identifies emerging trends (both positive and negative) to help you avoid the painful missteps that others have already taken. This report is designed to help you guide your web, marketing, and mobile teams to positive, efficient action.
Never before have companies been expected to support so much content across so many languages and across so many devices. And while this continues to be a very exciting time to be involved in web globalization, it's also quite challenging.
Two Decades of Web Globalization Experience
This Research Company was the first firm dedicated exclusively to the art and science of web globalization. They have consulted with hundreds of multinationals and have learned what works and what doesn't work and, just as important, where their websites are headed. This expertise is carried over into the methodology of the Report Card, the first report dedicated to best practices in web globalization.
Hands-on analysis of the world's leading websites was conducted, analyzing how web designs are shared across countries and mobile platforms, noting languages used on every website, studying local content, social media, and navigation. This information, along with nearly a decade of historical data, will help you benchmark your company against competitive and best of breed sites such as Google, Facebook, Amazon, and Hotels.com. A combination of quantitative data and practical, hands-on advice make this report an invaluable resource for any company doing business across borders.
The Top 25 Global Websites
Wikipedia unseated Google this year. While Google regressed slightly in its global navigation, Wikipedia made a subtle but important step forward. And Wikipedia supports the most lightweight mobile website of any of the 150 websites studied.
NIVEA provides a good case study of a company that localizes its models for a number of its local websites (though there is still plenty of room for improvement).
Hotels.com and Booking.com remain closely matched in both languages and global gateway strategies -- and continue to lead over airline, hotel and cruise line websites in global best practices.
Consumer goods companies such as IKEA and Nestle are a positive sign of non-tech companies continuing to improve their website globalization skills.
This year, we added a small number of religion websites to the mix based on their support for languages. The JW.org website leads all websites with support for more than 600 languages, and the LDS.org website supports 115 languages. But they made the top 25 list not just because of languages but because they exhibit of a number of web globalization best practices.
China missteps plagued a number of companies over the past few months, including Zara and Delta Airlines. We include information on how companies can avoid these issues -- as well as a new report: Web Globalization Bloopers & Blunders.
The average number of languages supported by all 150 global websites is now 32. It was a relatively slow year for many companies, though websites such as Google, Facebook, Zara, Pfizer, Netflix, IKEA and Xiaomi continued to add languages at a good pace.
Key Topics Covered
1. Web Globalization in a World of Four Billion Internet Users
2. The Top 25 Global Websites
2.1 Notable Trends & Best Practices
2.2 Language Leaders and Trends
2.3 The Websites and How They Were Scored
2.4 Website Scores
2.5 Website Highlights by Industry
- British Airways
- Eli Lilly
- Ernst & Young
- Jack Daniels
- John Deere
- Procter & Gamble
and many more...
For more information about this report visit https://www.researchandmarkets.com/research/6zd7gh/the_2018_web?w=4