A key factor driving the growth of the market is the growing demand for healthier snack variants. The indulgence in rice snacks is high among snackers worldwide as these snacks are produced using natural ingredients, hence consumers do not have to worry about artificial flavors or gluten. Moreover, nutrition is the key reason behind eating extruded rice snacks. The increasing consumption of snacks in between meals is also another key factor boosting the growth of the packaged rice snacks market.
This market research report on the global packaged rice snacks market 2018-2022 also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
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In this report, Technavio highlights new product launches as one of the key emerging trends in the global packaged rice snacks market:
Global packaged rice snacks market: New product launches
The increasing new product launches by regional and international players will support the growth of the market. The manufacturers of the rice snacks are looking at encompassing innovative and distributive strategies to increase the market size of these products as well boost the overall growth of the packaged rice snacks industry over the next few years.
According to a senior analyst at Technavio for food and beverage research, “Processed snack foods have been constantly criticized for excess of calorie content, trans-fats, sugar, sodium and other harmful content. Therefore, several manufacturers are trying to make these products less harmful if not completely healthy by reforming their manufacturing processes and ingredients to reduce the harmful properties or add certain ingredients that make them less detrimental to health. This is leading to the launch of new products that are healthier and offer higher nutritional value.”
Global packaged rice snacks market: Segmentation analysis
This market research report segments the global packaged rice snacks market by product (rice cakes, rice crisps, and other rice snacks) and geographical regions (the Americas, EMEA, and APAC).
In terms of geography, the APAC region led the market in 2017, with a market share of close to 42% followed by the Americas and EMEA respectively. However, the overall incremental growth of APAC is expected to be exceeded by the EMEA region during the forecast period. The market share of the Americas is expected to decline by close to 1% by 2022.
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Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market sizing
- Market size and forecast
Five Forces Analysis
- Regional comparison
- Key leading countries
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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