DUBLIN--(BUSINESS WIRE)--The "Audience Analytics Market by Solution, Service (Professional and Managed), Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Organization Size, Vertical, and Region - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.
The audience analytics market size is expected to grow from USD 3.61 billion in 2018 to USD 6.30 billion by 2023, at a CAGR of 11.8%.
Increasing need to improve the audience experience, and targeting the right audience for successful marketing campaigns and advertising are the major growth factors for the market. However, lack of awareness about the benefits of audience analytics solution could affect the growth of audience analytics market.
Services are an important part of audience analytics offerings. Audience analytics services provide assistance during the different phases of planning, deploying, maintaining, and upgrading the audience analytics solutions. The various significant benefits of audience analytics services include huge cost savings, trained resources, 24X7 customer service availability, and support to enterprises using the audience analytics solution.
SMEs have realized that immediate response, quick business decisions, and customer satisfaction are the key features needed to expand their business, generate more revenue, and ensure desired outcomes. They face intense competition from large enterprises. Therefore, to gain a competitive edge, SMEs are adopting audience analytics solutions and services that would offer a quicker response, timely decisions, and customer satisfaction.
North America is expected to hold the largest market size during the forecast period, as organizations are shifting toward new and upgraded technologies with the increasing adoption of digital business strategies. Furthermore, organizations have invested in advanced technologies to gain a competitive advantage and improve business operations.
- Unifi Software
- NetBase Solutions
- Crimson Hexagon
- Verto Analytics
- Lotame Solutions
Key Topics Covered:
2. Research Methodology
3. Executive Summary
4. Premium Insights
5. Market Overview and Industry Trends
6. Audience Analytics Market, By Component
7. Market By Application
8. Market By Organization Size
9. Audience Analytics Market, By Vertical
10. Audience Analytics Market, By Region
11. Competitive Scenario
12. Company Profiles
For more information about this report visit https://www.researchandmarkets.com/research/vq7pdr/global_audience?w=4