ATLANTA--(BUSINESS WIRE)--Complementing its already strong executive team, PureRED has added the role of Chief Strategy Officer and named Rachael Boone, a leader in customer insights, to the role. Her focus will be on collaborating with clients and the PureRED team to build strategic roadmaps for future success through better understanding consumers.
Rachael possesses a comprehensive level of leadership experience in strategic marketing, sales and general management. She has successfully engineered growth and turnaround initiatives across consumer, retail, B2B and healthcare businesses. “Rachael’s foundational philosophy is grounded in the quest for complete customer understanding,” said George Russell, Chief Executive Officer, PureRED. “She is passionate about uncovering unmet consumer needs and developing activation strategies that deliver on consumer expectations,” Russell continued.
Rachael’s experience spans several industries over two decades beginning with management roles at Procter & Gamble and Johnson & Johnson. Her experiences on both the client and consulting sides of business include roles as Chief Marketing Officer, NRC Health, Vice President of Shopper Marketing, Conagra and Strategic Marketing and Executive Partner at RNB Consulting, among others. Rachael is a graduate of Harvard University. She will be based in the company’s Atlanta office.
PureRED is a leading Digital Marketing Solutions Partner delivering strategic brand experiences and technology enabling solutions at all points of the consumer path to purchase. With more than 50 years of consumer and retail brand expertise, and in partnership with 10 of the top U.S. retailers, we’ve seen firsthand the impact of moving digital to the center of today’s integrated marketing strategies. Today, we are leading our clients’ transformation and reengineering how they engage with their consumers — from go-to market integrated brand strategy to technology development and execution. PureRED clients include Lowe’s Home Improvement, Dollar General, Rite-Aid, Heinz, Arm & Hammer, Johnson & Johnson and Kimberly-Clark. Headquartered in Atlanta, Georgia, PureRED has more than 470 employees in 11 locations throughout the United States, including Chicago, San Francisco, Princeton, Dallas and Pittsburgh. For more about PureRED, visit http://www.purered.net.