MEDFORD, Ore.--(BUSINESS WIRE)--Lithia Motors, Inc. (NYSE: LAD) is pleased to announce George Hines has joined us as our Chief Technology & Innovation Officer. “We’re excited to have George’s digital expertise to improve our customer and team member experiences, drive innovation and expand our revenue base,” said Bryan DeBoer, President and CEO.
Lithia’s proven strategy of purchasing and improving underperforming stores with strong franchises will be instrumental in continuing to grow revenue. DeBoer added, “This is an exciting time for our company and the automotive industry. George’s ability to deliver customer experiences online and by leveraging a nationwide network of locations will complement our existing strengths and accelerate innovation. With the second largest owned vehicle inventory in the nation and service and delivery infrastructure that touches over 80 percent of the country, we look forward to his influence in further unlocking our potential.”
Prior to joining Lithia, George held similar roles in innovation and technology for a variety of companies providing retail, e-commerce, hospitality and live event marketing. Most recently, George served as Chief Information Officer of Massage Envy Franchising, an omni-channel wellness brand with over 1,150 independently owned and operated franchise locations. George began his career in technology with Ernst & Young LLP and Deloitte Consulting LLC working and living in the USA as well as abroad in South America and Europe.
Lithia Motors, Inc. is one of the largest providers of personal transportation solutions in the United States and is among the fastest growing companies in the Fortune 500 (#294-2018). Consumers can buy, sell and service vehicles digitally or through our 187 coast to coast locations. Our mission statement, Growth Powered by People, drives us to continuously improve and to give back to our communities.
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