Technavio: FIFA World Cup 2018 Kicks Off the Demand for Sports Footwear

Technavio reports on FIFA World Cup 2018 and its positive impact on sports footwear. (Graphic: Business Wire)

LONDON--()--The consumer and retail industry is one of the biggest beneficiaries of the 2018 FIFA World Cup. Various segments of this industry are currently leveraging the global popularity of soccer to augment their company’s bottom lines, states Technavio market research experts. Top companies in this sector are engaged in various kinds of promotional activities centered around the FIFA World Cup 2018. These promotional activities include sponsorships, celebrity endorsements, limited edition sports lines along with world cup memorabilia.

FIFA World Cup 2018: an event to influence consumer spending

International sporting events such as FIFA serve to draw consumer attention towards the importance of health and wellness. In the latest report on the global sports footwear market 2018-2022 by Technavio, researchers have stated that manufacturers in this market space are using such events to influence consumer spending. Soccer boot manufacturers utilize such platforms to showcase their latest designs.

Technavio researchers project the global sports footwear market size to exceed USD 97 billion by 2022, with innovation from key manufacturers as its primary driving force. The APAC region emerged as the largest region with a maximum market share of almost 41% in 2017. This region will continue to see an increase in its market share with almost 3% climb through 2022.

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Global sports footwear market 2018-2022: celebrity endorsement strategies acts as a catalyst for market growth

Market research analysts at Technavio have identified celebrity endorsements as a key factor impacting market growth. Health and fashion-conscious millennials are more likely to invest in premium and branded products endorsed by their favorite sportspersons and teams. Therefore, leading companies in the sports footwear industry have bet their boots on the winning horse. The outcome of the FIFA World Cup 2018 may be nerve-racking for the teams and their supporters, but it will certainly be a hands-down victory for all the manufacturers of sports footwear. The leaders in this game will emerge as the new contenders for sponsorship rights for World Cup 2022 in Qatar.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market sizing
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors

Competitive scenario

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

Release Summary

The global sports footwear market is one of the biggest beneficiaries of the 2018 FIFA World Cup, states Technavio.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200