A key factor driving the growth of the market is the digitalization of cable networks. Digitalization has increasingly become predominant in several countries as it helps enhance the quality of cable networks and helps network operators record the number of subscribers. Furthermore, government regulations mandating the digitization of cable networks in emerging economies have driven the consumer demand for STBs in these counties. The installation of STBs ensures transparency as the government can estimate the number of households that have access to cable networks. The cable operators will be liable to pay taxes for broadcasting content.
This market research report on the global set-top-box (STB) market 2018-2022 also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
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In this report, Technavio highlights the development of integrated STBs as one of the key emerging trends in the global set-top-box market:
Global set-top-box market: Development of integrated STBs
Various TV manufacturers are developing TVs integrated with STBs. These TVs ensure clutter-free installation as the number of wire sets within a single device is limited. The TVs are designed to integrate a digital satellite tuner, which allows the reception of DTH signal without the need for an external STB. These TVs offer access to social media and online video streaming platforms. Additionally, they offer better storage options with capacities up to 2TB. The integration of STBs will help reduce the signal loss while offering a single remote solution with an intuitive user guide.
“The growing, dynamic consumer base and purchasing power, along with the rapid urbanization and preference for innovative technologies will drive the demand for TVs integrated with STBs. Some of the manufacturers of TVs have included TVs with integrated STBs to their product portfolio,” says a senior analyst at Technavio for research on consumer electronics.
Global set-top-box market: Segmentation analysis
This market research report segments the global set-top-box market by geographical regions (APAC, EMEA, and the Americas).
APAC led the market in 2017 with a market share of nearly 40% of the market share. The market share occupied by this region is expected to increase during 2018-2022.
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Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market sizing
- Market size and forecast
Five Forces Analysis
- Regional comparison
- Key leading countries
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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