NEW YORK--(BUSINESS WIRE)--Clear Channel Outdoor (CCO) (NYSE: CCO), an indirect subsidiary of iHeartMedia Inc., today announced it tapped international media sales and marketing veteran Jim Campbell to lead its New York market operations.
As the new CCO-New York president, where the company’s Out-of-Home (OOH) assets reach 93 percent of the NY DMA weekly, Campbell will hyper-focus on customer centric initiatives that drive revenue growth opportunities for the company and its valued local, regional and national clients.
“I look forward to working with the team at Clear Channel Outdoor to further enhance our presence in the New York area. Engaging with clients and helping them reach consumers with printed and digital out-of-home advertising is an opportunity to convey the dynamic capabilities CCO is bringing to bear in the industry” said Campbell. “Integrating our media with the goals of our clients to achieve measurable results is one of our greatest strengths.”
In this highly-competitive market, and against the backdrop of a shifting media landscape where advertisers are laser-focused on ROI, Campbell will set measurable targets and standards for his team, as well as coach employees while driving even greater accountability among the salesforce.
“I’m confident Jim will ensure his sales executives are proficient with our latest media technologies, such as CCO RADAR, to help our clients understand how to plan, buy and measure their campaigns on our medium,” said Jack Jessen, Regional President, CCO - Northeast. “He is a true collaborator and his leadership will strengthen the employees in New York through innovative approaches to team building, revenue generation and market footprint growth.”
As one of the leading OOH media operators in New York and the tri-state area, CCO helps brands reach and engage with travelers throughout their journey across all major arterials including I-95, Long Island Expressway, I-80, Cross Bronx Expressway, and Garden State Parkway. Additionally, CCO’s footprint spans through Northern New Jersey, New York City inclusive of Times Square, Westchester County and Hudson Valley. CCO has the widest variety of OOH media formats and is the only OOH company with digital OOH across the entire New York DMA.
Prior to joining Clear Channel, Jim spent 21 years with Metromedia Technologies in various roles including sales, marketing, President and CEO. Jim created MMT’s OnePrint selling strategy, and grew MMT’s operations to six continents. He also served as Vice President, Corporate Development for CBS Outdoor, expanding CBS’ business development, political advertising and production efforts. More recently, Jim launched a management consulting firm, Urban Lure, advising companies in various industries including OOH, on strategy, development and execution. Jim resides in Wilton, Conn. with his wife Veronica and their daughter Katherine.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with over 560,000 displays in 31 countries across Asia, Europe, Latin America and North America. Reaching millions of people monthly, including consumers in 43 of the top 50 U.S. markets, Clear Channel Outdoor enables advertisers to engage with consumers through innovative advertising solutions. Clear Channel Outdoor is pioneering the integration of out-of-home with mobile and social platforms, and the company’s digital platform includes more than 1,200 digital billboards across 28 markets in the U.S. and more than 14,000 digital displays in international markets. More information is available http://www.clearchanneloutdoor.com and www.clearchannelinternational.com.
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