LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest web analytics study on the interactive media services industry. An interactive media services provider wanted to efficiently enhance operations, increase margins, and better understand their customers.
According to the experts at Quantzig, “Interactive media services providers are rising at a fast pace and are growing their reach to enter new markets today.”
The interactive media services industry can be divided into numerous layers and is becoming increasingly integrated vertically. The most important among these are the roles of aggregators, portals, and back office – all of which heavily depend on customer management. In the past few years, the interactive media services industry has multiplied quickly, aided by the boom in internet usage, and is anticipated to grow further in the coming years, determined mainly by e-commerce and an infrastructure containing mobile phones, internet services, video games, and digital broadcast satellites.
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The web analytics solution helped the client to progress sales performance and meet their potential business needs. The client was able to organize fast-growing and conversion-driven analytics to upsurge traffic; thereby, enhancing the ROI.
This web analytics solution provided benefits that helped the client to:
- Track the flow of traffic
- Determine the appropriate space to invest marketing dollars and time
- To know more about the benefits of web analytics, speak to an expert
This web analytics solution offered predictive insights on:
- Understanding the campaigns contributing to conversions
- Identifying and increasing focus on the call-to-action
- To gain relevant insights and understand the scope of our research, request a proposal
View the complete web analytics study here:
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.