DUBLIN--(BUSINESS WIRE)--The "Contextual Advertising Market by Type (Activity-based Advertising, Location-based Advertising, Others), Deployment (Mobile Devices, Desktops, Digital Billboards), Industry, Approach, and Geography - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.
The contextual advertising market is expected to be worth USD 125.79 billion in 2018 and is likely to reach USD 297.68 billion by 2023, at a CAGR of 18.8% between 2018 and 2023. The major factors driving the growth of the market include increasing number of social media users, personalized marketing strategies, and growing trend of mobile advertisement.
Based on type, activity-based advertising is expected to account for the largest share of the overall contextual advertising market in 2018.
Based on deployment, mobile devices are expected to account for the largest market size in 2018. As mobile internet has evolved, advertising methods on mobile devices have also witnessed a major change. Earlier, mobile advertising meant just informing customers about products through SMS.
Based on industry, the market for the consumer goods, retail, and restaurants industry is expected to register the highest growth rate during the forecast period. The growth of this market can be attributed to the wide use of digital advertising in the consumer goods, retail, and restaurants industry. In addition, digital marketing is used in the consumer goods and retail industry to improve marketing services, enhance customer intelligence, manage trade promotions, and optimize prices, and for loyalty marketing. In addition, rising purchasing power of consumers is driving the growth of the market.
- Act-on Software
- Adobe Systems
- Amobee (Subsidiary of Singapore Telecommunications)
- Flurry (Yahoo's Developer Network)
- Media.net (Acquired by Beijing Miteno Communication Technology)
- Millennial Media
Key Topics Covered
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 Contextual Advertising Market, By Approach
7 Contextual Advertising Market, By Type
8 Contextual Advertising Market, By Deployment
9 Contextual Advertising Market, By Industry
10 Contextual Advertising Market, By Geography
11 Competitive Landscape
12 Company Profiles
For more information about this report visit https://www.researchandmarkets.com/research/lc5spn/contextual?w=4