DUBLIN--(BUSINESS WIRE)--The "Global Automotive Augmented Reality HUD Market 2018-2022" report has been added to ResearchAndMarkets.com's offering.
The analysts forecast the global automotive augmented reality HUD market to grow at a CAGR of 70.39% during the period 2018-2022.
AR HUD creates virtual information or augmentation of an exterior view of traffic in the front of the vehicle for the driver. The augmentation is formed at about 5 meters from the driver's eyes.
The report covers the present scenario and the growth prospects of the global automotive augmented reality HUD market for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
One trend in the market is development of flexible AR HUD. AR HUDs have gained popularity in the automotive ecosystem owing to their interactive nature that reduces driver distraction significantly. Development of flexible AR HUD by LG Electronics is a prominent breakthrough in the global automotive AR HUD market in recent times.
One driver in the market is declining average selling price of HUDs. HUDs were initially adopted in high-end cars. However, with technological advancements, they have trickled down to mid-size cars too. The growth potential in the HUD market encouraged vendors, such as Garmin and Navdy, to enter the HUD aftermarket.
The report states that one challenge in the market is hardware limitations associated with AR technology impacting pricing. AR technologies used in the automotive industry require mobile support. Mobile devices must possess enhanced features to support AR technology. Though there is the availability of high speed processor, and other basic features like sensors and cameras in mobile phones.
- HARMAN International
- LG Electronics
Key Topics Covered:
1: Executive Summary
2: Scope Of The Report
3: Research Methodology
4: Market Landscape
5: Market Sizing
6: Five Forces Analysis
7: Customer Landscape
8: Market Segmentation By End-User
9: Regional Landscape
10: Decision Framework
11: Drivers And Challenges
12: Market Trends
13: Vendor Landscape
14: Vendor Analysis
For more information about this report visit https://www.researchandmarkets.com/research/rq3xqs/global_automotive?w=4