NEW YORK--(BUSINESS WIRE)--AdTheorent, Inc., an advertising technology company using data, predictive targeting and machine learning to provide competitive advantages to marketers as measured by real-world business outcomes, today announced that it has been selected as the winner of the “Best AI-based Solution for Advertising” award from AI Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market today.
With 52% of executives already using AI in some form for their businesses1, many emerging companies have entered the space. Since its inception in 2011, AdTheorent’s business has been premised on the power of machine learning, a subset of AI. AdTheorent’s highly advanced machine learning platform extracts actionable learnings from immense and disparate data sets in a manner that is more effective and efficient than any other solution in market. AdTheorent’s machine learning technologies power predictive targeting, predictive creative, and fuel self-learning insights (predictive models which learn over time), which allow advertisers to engage the right consumer with the optimal creative experience, at the right moment and at scale. The result to advertisers is industry leading performance and engagement.
“AdTheorent’s machine learning platform combines billions of data attributes into precise and accurate adaptive models to identify and engage optimal audiences for our brand and agency clients,” stated James Lawson, Chief Operating Officer at AdTheorent. “We deploy these capabilities to meet our advertiser clients’ unique goals and we are proud to receive this validation from the AI Breakthrough Award judges.”
The mission of the AI Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of AI and machine learning related categories, including AI platforms, Deep Learning, Smart Robotics, Business Intelligence, Natural Language Processing, industry specific AI applications and many more. This year’s program attracted more than 2,500 nominations from over 15 different countries throughout the world.
“Marketing and advertising has been revolutionized with the availability of a plethora of data available, but many companies either struggle making sense of the data, or they completely ignore it altogether,” said James Johnson, managing director, AI Breakthrough. “AdTheorent makes significant strides in this area, helping businesses easily identify optimal advertising audiences through AdTheorent’s machine learning-powered predictive advertising platform. Congratulations to AdTheorent on their well-deserved industry recognition with this 2018 AI Breakthrough Award.”
AdTheorent is a machine learning-powered predictive advertising company, utilizing machine learning and advanced analytics to connect advertisers with their optimal audiences, at scale. AdTheorent’s Data Science team leverages an award-winning machine learning platform connected to a Cross-Environment Map consisting of 600MM devices across 90MM US households. AdTheorent’s platform combines millions of data attributes into custom models to drive campaign results, far outperforming industry standards, to predict and identify users most likely to engage with an advertiser’s message. AdTheorent’s Studio A\T creative organization helps advertisers develop the most effective creative assets, content and technology solutions to engage with audiences. For more information, please visit adtheorent.com.
About AI Breakthrough
Part of the Tech Breakthrough Awards organization, the AI Breakthrough Awards program is devoted to honoring excellence in Artificial Intelligence technologies, services, companies and products. The AI Breakthrough Awards provide public recognition for the achievements of AI companies and products in categories including AI Platforms, Robotics, Business Intelligence, AI Hardware, NLP, Vision, Biometrics, industry vertical AI applications and more. For more information visit www.AIBreakthroughAwards.com
1. Source: Infosys, "Leadership in the Age of AI: Adapting, Investing and Reskilling to Work Alongside AI," Jan 23, 2018