DUBLIN--(BUSINESS WIRE)--The "Global Functional Beverage Market (Juices, Sports Drink & Energy Drink) - Focus on Indian Market Outlook 2022" report has been added to ResearchAndMarkets.com's offering.
Global Functional Beverage Market (Juices, Sports Drink & Energy Drink) - Focus on Indian Market Outlook 2022 provides an in-depth analysis of the current scenario, detailed market outlook of global functional beverage market, particularly focusing on Indian market. The market is segmented on the basis of product type and geography. Market segmentation by product is done across Energy Drink, Sports Drink and Functional Juices.
The functional beverage is a non-alcoholic fortified drink that contains traditional ingredients, including herbs, vitamins, added raw fruits or vegetables, nootropics, or amino acids. It claims to provide health benefits beyond their nutritional value. The functional beverage industry is increasingly driven by consumer's recognition of direct link between diet and health. It is the fastest growing subsector of the functional food and non-alcoholic beverage industry. Functional beverages by product types are classified into energy drinks, sports drinks, nutraceutical drinks, dairy-based beverages, juices, enhanced water and others. Out of these, Energy drinks is the largest segment of the industry.
Functional beverage market in India is currently at a very nascent stage, catering to upper class urban dwellers. With strong health and wellness trend prevailing in the nation, the industry showcases great market potential. Growth of the market is mainly attributed to higher demand for nutraceutical, rising acceptability of convenience food, favorable demographics and increasing health consciousness. However, some of the major factors restraining industry's growth are strict regulatory norms, lack of awareness and higher pricing of products. The industry is characterized by latest industry trends such as use of natural ingredients, rise of private label beverages, personalized health & nutrition, hybrid beverages and advent of botanical additives.
Leading market players operating in the Indian functional beverage market includes
- GSK Consumer Healthcare India
- Cargill India Pvt. Ltd.
- Amway India
- Herbalife India
For more information about this report visit https://www.researchandmarkets.com/research/2lsjbs/global_functional?w=4.