India B2C E-Commerce Market 2018 reveals expectations of rapid growth in the Asian nation. Most of the incremental growth will stem from increased Internet connectivity and shopper penetration in second tier cities and rural areas.
Just one third of India's huge population was connected to the Internet in 2017 and few of those made online purchases. As the relatively young population increasingly connects to the Web through smartphones and payment and delivery logistics improve, burgeoning expansion of online retail is predicted to outpace China and other regional markets that have seen rapid growth in the recent past. The publication also tells of investments made by local and global online merchants in preparation for this expansion.
Much of the further increase in online sales through 2020 will originate in India's rural regions and second tier cities. Flipkart and Amazon, India's two largest online sellers, are investing in infrastructure to nurture and profit from this growth segment outside the major cities. The report cites efforts of global online merchant Alibaba to expand in India through investments in payment provider Paytm and online grocer BigBasket.
Purchases through smartphones and the melding of online/in-store purchases are growing trends in Indian E-Commerce. Payments for online purchases in India underwent a major shift to bank cards or mobile wallets after demonetization in 2016, though cash on delivery still accounts for the largest share of online orders. The product categories most purchased online in India are mobile phones with their accessories and apparel, while the grocery category is seeing rapid expansion.
- Alibaba Group Holding
Amazon Seller Services
Flipkart Online Services
Paytm Mobile Solutions
Supermarket Grocery Supplies
- Trendsutra Platform Services
Key Topics Covered
1. Management Summary
2. Overview & International Comparisons
4. Sales & Shares
5. Users & Shoppers
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