The course runs over two days, the first day deals with the theories and principles of Crisis Management. The second day involves a role-play/simulation based on a real-life Crisis Management scenario to give you the opportunity to apply your learnings from the previous day.
The purpose of the course is to ensure that senior managers can effectively manage a crisis from the perspective of Reputation Management. Reputations are built with great care and are jealously guarded, but a crisis can destroy a reputation in a matter of hours.
Every organisation faces a crisis at some stage. In this course, you will learn that it's not a crisis that damages a company's reputation but how that crisis is managed. Recent crises that have affected the likes of BP, News International and Volkswagen have seriously impacted on their reputation and, therefore, their business. This course, not only teaches you how to avoid such devastating consequence; but rather shows that the successful management of a crisis can enhance a company's reputation, not damage it.
You will learn, as a senior manager or communication specialist, how to be effective and proactive in your crisis management by being proactive in your planning, developing scanning techniques to avert crises, and by learning the importance of communication as part of crisis management.
- Reputation Management
- Corporate Communication
- Internal vs External Crises
- Issues vs Incidents
- Reputational Platforms
- Stakeholder Management
- Media Relations/Press Conference Management
For more information about this training visit https://www.researchandmarkets.com/research/5dqjgj/2_day_course_on?w=4