OAKLAND, Calif.--(BUSINESS WIRE)--Pandora (NYSE:P), the largest music streaming service in the U.S., today announced that it will team up with Snap Inc. as the music streaming launch partner for Snap Kit, Snap’s new platform for developers. Soon, Pandora listeners will be able to send their favorite songs to friends and family through unique song cards that celebrate album art on top of an animated background, and receivers will be able to swipe up to listen directly on Pandora. This integration will expand Pandora’s social sharing capabilities by reaching Snapchat’s massive audience while enhancing music discovery across both platforms.
“This will be a powerful and comprehensive social integration with music,” said Chris Phillips, Chief Product Officer, Pandora. “The Snapchat product experience and user base are primed for sharing, and our collaboration will provide a creative and compelling way to discover and enjoy music in a way that's intuitive to Snapchatters.”
In the coming weeks, Pandora listeners will be able to share their favorite songs via song cards to a friend one-on-one, to a group of friends, or to their Story. The recipient can swipe up and listen to the song on-demand on Pandora thanks to Pandora’s Premium Access feature. It’s simple, easy to use, and users don’t have to connect their Snapchat and Pandora apps.
“We're always looking for more ways to bring Snapchat into the world and the world into Snapchat,” said Jacob Andreou, Vice President of Product for Snap Inc. “With their vast music library, Pandora's partnership with Snap Kit will help us make it easier and more fun for Snapchatters to share the music they love.”
The new share feature will soon roll out to Pandora and Snap users in the U.S.
Pandora is the world’s most powerful music discovery platform – a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.