Charoen Pokphand Foods Embarks on Digital Supply Chain Transformation with JDA

Leading Thailand-based agro-industrial and food company leverages range of JDA supply chain solutions to sharpen global competitive advantage and fuel corporate growth

BANGKOK & SCOTTSDALE, Ariz.--()--Charoen Pokphand Foods PCL (CPF) is committed to producing quality, nutritious foods that have the highest level of safety while adhering to environmental friendliness and social responsibility. To achieve superior customer satisfaction while gaining complete end-to-end visibility from farm to fork, Thailand-based CPF selected JDA Software, Inc. to enable its digital supply chain transformation that will revolutionize its supply chain in the Broiler business as well as other areas of its business overseas moving forward.

CPF is one of the world’s leading listed agro-industrial and food conglomerates which operates a vertically integrated business. The Company operates in 16 countries, exporting products from Thailand to over 30 countries, and covering over 4 billion people around the world. CPF operates in both the livestock (swine, broilers, layers, and ducks) and aquaculture (shrimp and fish) businesses. They incorporate the manufacturing of animal feed, animal breeding and animal farming; meat processing, the manufacturing of semi-cooked meat and fully-cooked meat; food products and ready meal products, as well as the meat and food retailer and restaurant businesses.

CPF will revamp its supply chain, synergizing all CPF’s business units together, leveraging a range of JDA solutions including JDA® Demand, JDA® Enterprise Supply Planning and JDA® Sequencing, in addition to JDA Services. With JDA, CPF will achieve an agile, mature supply chain complete with integrated sales and operations planning (S&OP) and demand and supply planning processes. Leveraging the latest digital transformation technologies like big data and analytics will give CPF better trend forecasting, cross-functional planning and plant execution. And, by eliminating siloed processes while aligning factories with central planning, CPF will be able to make smarter S&OP decisions resulting in cost savings, reduced environmental impacts and improved customer experiences.

“Implementing best-in-class technology has always been one of CPF’s main strategies to increase efficiency in management, manufacturing and stakeholder services. CPF’s products and services are well recognized in more than 30 countries to which CPF exports,” said Mr. Sooksunt Jiumjaiswanglerg, Chief Executive Officer - Agro Industrial Business and Co-President at CPF. “We are adapting our business in order to strengthen CPF’s competitiveness in the world market. It is my honor to say that we are the first company in the Protein Foods sector in Asia to make a digital supply chain transformation. Digitalization helps us attain the finest and safest food quality and assures consumers that our products will be delivered in a timely manner.”

Deploying an end-to-end S&OP cross-functional approach to achieving integrated business planning – aligning demand and supply planning, and sequencing – will unite all the moving parts across CPF’s supply chain with a shared focus to meet demand across markets, while addressing risks, opportunities or threats proactively. Should a foodborne illness or contamination occur, CPF can act swiftly and decisively with its gains in visibility and reduction of blind spots along the food supply chain.

“As a leading integrated agro-industrial and food business, it is of the utmost importance for CPF to attain the best supply chain visibility to ensure production strength, and demand and supply planning accuracy. Digitalization is allowing us to improve our consumer experience, reducing risk, rightsizing inventory and reducing wastage,” said Mr. Prasit Boondoungprasert, Chief Operating Officer – Chicken Business and International Trade at CPF.

“As consumers become more demanding and regulations get stringent, supply chains are becoming more complex with processing more intricate. To stay competitive and agile, organizations need to leverage supply chain technologies and accelerate their digital transformation. With the JDA solutions, CP Foods will now be able to direct and track every touch point along the way, move with agility, efficiency and control, while being a trusted, low-risk partner to its customers,” said Amit Bagga, President, Asia-Pacific, JDA. “Enabling a nimble, digital supply chain with end-to-end visibility will not only allow CP Foods to better compete in global markets, it will put the freshest – and safest – foods into the hands of consumers.”

Additional Resources:

Tweet this: Charoen Pokphand Foods Embarks on #Digital #SupplyChain Transformation with @JDASoftware:

About JDA Software, Inc.

JDA Software is the leading supply chain software provider powering today’s digital transformations. We help companies optimize delivery to customers by enabling them to predict and shape demand, fulfill faster and more intelligently, and improve customer experiences and loyalty. More than 4,000 global customers use our unmatched end-to-end software and SaaS solutions to unify and shorten their supply chains, increase speed of execution, and profitably deliver to their customers. Our world-class client roster includes 76 of the top 100 retailers, 77 of the top 100 consumer goods companies, and 8 of the top 10 global 3PLs. Running JDA, you can plan to deliver.

Social Networks:

“JDA” is a trademark or registered trademark of JDA Software Group, Inc. Any trade, product or service name referenced in this document using the name “JDA” is a trademark and/or property of JDA Software Group, Inc.


JDA Software, Inc.
Jolene Peixoto, +1 978-475-0524
Senior Director, Corporate Communications


JDA Software, Inc.
Jolene Peixoto, +1 978-475-0524
Senior Director, Corporate Communications