ORLANDO, Fla.--(BUSINESS WIRE)--IZEA, Inc. (NASDAQ:IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, has announced the beta launch Promoted Posts for Instagram. The new offering builds upon IZEA’s Promoted Posts for Facebook technology, announced last year. The service allows IZEAx marketers to increase the exposure of sponsored influencer content on Instagram through programmatic paid media buys directly through IZEAx.
“As social network algorithms have changed, so too has the effective organic reach of social content,” said Chris Staymates, Vice President of Engineering at IZEA. “Promoted Posts for Instagram allows marketers to dramatically increase the reach of influencer content with targeted paid amplification, and allows them to do so directly through the influencer’s social handle. The solution combines the creativity and engagement of influencer marketing with the reach and targeting available through paid placement.”
Both Promoted Posts for Instagram and Promoted Posts for Facebook have now been integrated with IZEA’s ContentMine feature and will allow for sponsored content produced through IZEAx to be turned into a paid advertising placement. Marketers will be able to evaluate the highest performing content, then pay to have that content reach more people - both within and beyond the influencer’s sphere of followers.
Content produced by influencers through IZEAx can now be promoted by simply clicking a button next to the post. Doing so allows the marketer to invest in additional amplification through paid media with dynamic audience targeting features.
Promoted Posts is in beta for select partners and will be generally available in the coming months. To schedule a preview demonstration, visit http://www.izea.com.
IZEA operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA influencers include everyday creators as well as celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA's expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA's control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the content and social sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this respect will in fact occur.