TORONTO--(BUSINESS WIRE)--Southern Glazer’s Wine & Spirits of Canada (“Southern Glazer’s”)—a division of the largest North American wine and spirits distribution company—today announced that it has signed a distribution agreement with Independent Distillers Canada (IDC), a major player in the Ready to Drink beverage alcohol market. With the agreement, Southern Glazer’s will manage distribution of IDC’s brands in three Canadian provinces – Ontario, British Columbia, and Alberta. The distribution agreement for these Canadian provinces was effective June 1. 2018.
Core brands in the IDC portfolio include Vodka Mudshakes, Twisted Shotz, Alive vodka coolers, NZ PURE LAGER, Dos Locos, Honesty Box Ciders, and Naughty Cow. The agreement represents a commitment by both companies to grow and realize the full potential of the IDC portfolio in the three Canadian provinces in which Southern Glazer’s will operate with IDC. Distribution of IDC brands in all other Canadian provinces and territories remains unchanged.
“IDC, with their wide selection of products across multiple categories, is a strong addition to Southern Glazer’s Ready to Drink portfolio in Canada,” commented Doug Wieland, Executive Vice President, General Manager, Southern Glazer’s of Canada. “Our expertise in both on- and off-premise channels, along with industry-leading data insights, will enable us to drive IDC’s growth well beyond its current market performance in Canada.”
Andrew Amarant, General Manager, International Sales for IDC commented, “We are excited about the new partnership and eager to leverage the expansive coverage and extensive experience that Southern Glazer’s will bring to our business in three of our key Canadian markets.”
About Southern Glazer’s Wine & Spirits
Southern Glazer’s Wine & Spirits is North America’s largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 team members. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.
About Independent Distillers Canada
Founded in Auckland, New Zealand in 1987, Independent Distillers Group has successfully been at the forefront of innovation and development of Ready to Drink liquor alcohol beverages in both New Zealand and Australia where it is a major player in the market. The Independent Distillers Group is part of Asahi Beverages, a leading manufacturer, marketer and distributor of alcohol and non-alcohol beverages, in Australia and New Zealand. In 2001, Independent Distillers Canada was established as a fully owned subsidiary and now operates in all provinces across Canada. Core products include Vodka Mudshakes, Twisted Shotz, Alive 80-calorie sugar-free vodka coolers, Naughty Cow, Honesty Box Cider, Dos Locos, and NZ PURE LAGER. Independent Distillers Canada is in bold expansion mode to become a major participant in the Canadian beverage alcohol market. For more information please contact: firstname.lastname@example.org.