GREENWOOD VILLAGE, Colo.--(BUSINESS WIRE)--Empower Retirement, the nation’s second largest retirement services provider,1 today announced a new multi-year marketing partnership with PGA Tour player Webb Simpson, 32, of Charlotte, North Carolina.
Webb is currently ranked among the top 25 golfers in the world, according to the Official World Golf Ranking and recently won the 2018 Players Championship in Florida locking in his fifth PGA Tour title. Simpson, the 2012 U.S. Open champion, is in his tenth year as a pro.
“At Empower we align ourselves with partners who are highly competitive, motivated and committed to winning,” said Edmund F. Murphy III, president, Empower Retirement. "Webb Simpson is a talented competitor focused on excelling at the very highest level of his sport. He’s a great partner for Empower and we wish him continued success.”
The sponsorship debuts this week with Webb’s tournament play in the 123rd annual U.S. Open in New York. Along with promotion of the Empower brand, the affiliation will include various engagement opportunities with Empower clients and partners. The Empower logo will appear on Simpson’s shirt throughout the PGA Tour season.
“Empower has a pioneering spirit and works tirelessly to help millions of people prepare for retirement and finish strong,” Webb said. “Preparation and finishing strong are values that mean a lot to me and I’m excited to promote them in partnership with the Empower team. I look forward to working together.”
Golf has attracted a new generation of fans who are at points in their lives of making major financial decisions about saving, investing and home ownership, said Stephen Jenks, Chief Marketing Officer for Empower Retirement.
“This partnership raises Empower’s visibility with that new and expanded audience,” Jenks said. “And with Webb Simpson, we have a fantastic brand ambassador who appeals to a new generation of customers.”
“Building a partnership with an accomplished professional who has discipline, works toward his goals, and has great talent will help us extend our brand promise to young workers across all professions,” Jenks said.
This newest partnership with Simpson is a continuation of Empower’s “Now is a Good Time” campaign, which promotes the company’s unique value proposition as an innovative retirement services provider. In addition to Simpson, Empower partners with PGA golfer Robert Streb. In 2015 Empower developed marketing sponsorships with the Denver Broncos, Kansas City Chiefs and New England Patriots of the National Football League.
1 Information refers to all retirement business of Great-West Life & Annuity Insurance Company and its subsidiaries and affiliates, including Great-West Life & Annuity Insurance Company of New York, marketed under the Empower Retirement brand. Ranking based on total participant accounts. Source, Pensions & Investments, April 2018.
Headquartered in metro Denver, Empower Retirement administers $534 billion in assets for more than 8.5 million participants. It is the nation’s second-largest retirement plan record keeper by total participants (Pensions & Investments, April 2018). Empower serves all segments of the employer-sponsored retirement plan market: government 457 plans, small, midsize, and large corporate 401(k) clients, non-profit 403(b) entities, private-label recordkeeping clients and Individual Retirement Account customers. For more information, please visit www.Empower-retirement.com.