COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the launch of CRM 4.0, a Salesforce Fullforce Solution for retail, consumer goods, consumer electronics and other industries navigating the shift to digital-first experiences. CRM 4.0 delivers the next generation of CRM for marketers and commerce pros by combining Merkle’s data and services with Salesforce. The new solution enables identity resolution and predictive consumer engagement across channels to make digital advertising more addressable, experiences more personal and the relationships clients have with consumers more direct across multiple touchpoints including marketing and commerce.
Merkle’s CRM 4.0 solution integrates with Salesforce Marketing Cloud, including Salesforce DMP and Adverting Studio, and with Salesforce Commerce Cloud. Merkle clients can now take advantage of Salesforce’s marketing and commerce products in order to better engage with customers through personalized digital marketing and streamlined ecommerce experiences.
“As a Salesforce partner, Merkle’s leading people-based marketing solutions combined with Salesforce’s marketing and commerce technologies to continue to innovate the market for CRM solutions,” said David Skinner, senior vice president, strategic alliances and partnerships at Merkle.
“We are thrilled that Merkle has been recognized as a Salesforce Fullforce Solution partner, and is helping brands connect with their customers in entirely new ways,” said Don Lynch, SVP, worldwide alliances, Salesforce. “We work closely with Merkle as a selected Fullforce Solution partner to ensure our mutual customers benefit from the Salesforce Customer Success Platform.”
Merkle is a proud sponsor of Salesforce Connections 2018, the digital marketing, commerce and customer service event of the year, taking place in Chicago, June 12-14, and will co-host two sessions on Wednesday, June 13. How Retailers are Winning with Consumer-First Engagement Strategies will take place at 9:00 a.m. in the Jackson Park Theater and CRM 4.0- Driving Growth with a Next Generation Customer Platform will be at 12:30 p.m. in the Super Session Room W185.
For more information on CRM 4.0 or to request a meeting at Salesforce Connections 2018, contact marketing@merkleinc.com.
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About Merkle
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With more than 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
