LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and customer intelligence solutions provider, has announced the completion of their new product segmentation engagement study on the ceramic coating industry. A manufacturing major specializing in ceramic coating wanted to attain improved transparency into the chemical industry space and develop robust strategies to improve sales performance.
According to the ceramic coating industry experts at Infiniti, “Transportation and automobile are anticipated to be the largest application segments for ceramic coatings.”
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Ceramic coating endorses increased heat resistance coupled with fewer emissions to the atmosphere. Such factors are expected to complement the growth prospect of the ceramic coating market in the upcoming years. Also, these products are slowly finding applications in metal parts for vehicles due to their corrosion resistant properties and abrasion resistance. Besides, with increasing R&D activities, ceramic coating manufacturers have started expanding into broader application segments.
The product segmentation solution offered by Infiniti helped the client to evaluate the regulations and investment options in the chemical industry to secure potential customers. The client was able to classify their potential competitors and their product positioning strategies.
This product segmentation solution provided benefits that helped the client to:
- Segment their target audience effectively
- Understand customer personality traits, values, attitudes, interests, and opinions
- To know more about our product segmentation, ask an analyst
This product segmentation solution provided predictive insights on:
- Dividing a broad target segment into subsets with similar desires and needs
- Improving product launches and enhancing brand awareness
- To read more about the scope of our engagement, request a proposal
View the complete product segmentation study here:
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 15+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.