India Hair Care Market Outlook, 2023 - High Impact of Advertising and Influence of Bollywood - ResearchAndMarkets.com

DUBLIN--()--The "India Hair Care Market Outlook, 2023" report has been added to ResearchAndMarkets.com's offering.

The India Hair Care market is expected to grow with a CAGR of more than 10% in value terms during review period starting from 2011-12 to 2016-17 and the market is anticipated to reach more than Rs. 19,000 crores at the end of forecast period year 2017-18.

Overall hair care market is segmented into hair oil, shampoo, hair colour, serum and other hair styling products. Increased use of hair care products is due to change in lifestyle with impact of western culture, rising disposable income, and a trend of urbanisation. Furthermore, impact of advertisement with influence of Bollywood, trend of personal grooming and so more are also triggering the market. Hair care as well as hair styling products are getting popular among both women and men. The different needs demand different products, and companies are able to provide different products as per different needs. Thus consumers are getting wide options to choose from.

High penetration in typical hair care products such as hair oil and shampoo is due to many players in the market with good brand value which are accepted by consumers with satisfaction. But the entry of herbal products in this segment has disrupted the market slightly.

Products such as hair colour, serum, hair gel, hair wax, hair spray and other hair styling products have growth in future as today's consumers are ready to experiment with their looks than before. And all this styling products are used to change looks; for instance, it is not surprising to colour one's hair with very odd colours. Thus this segment will be experiencing high growth than hair oil and shampoo in upcoming years.

Market Trends & Developments

  • High impact of advertising and Influence of Bollywood
  • Growing popularity of herbal products
  • Individualism and availability of gender specific products
  • Selling online and digital marketing
  • Sachets form and penetrative pricing-value packs
  • Salon services and rising demand for professional products

Key Topics Covered:

1. Executive Summary

2. India Hair Care Market Outlook

3. India Hair Oil Market Outlook

4. India Shampoo Market Outlook

5. India Hair Colour Market Outlook

6. India Hair Serum Market Outlook

7. India Hair Styling Products Market Outlook

8. India Economic Snapshot

9. PEST Analysis

10. Trade Dynamics

11. Channel Partner Analysis

12. India Hair Care Market Dynamics

13. Market Trends & Developments

14. Competitive Landscape

15. Strategic Recommendations

Companies Mentioned

  • Bajaj Corp Limited
  • Ban Labs Private Limited
  • CavinKare Private Limited
  • Dabur India Limited
  • Emami Limited
  • Godrej Consumer Products Limited
  • Hindustan Unilever Limited
  • Hygienic Research Institute Private Limited
  • J.K. Helene Curtis Limited
  • L'Oreal India Private Limited
  • Marico Limited
  • Patanjali Ayurved Limited
  • Procter & Gamble Home Products Private Limited
  • The Himalaya Drug Company

For more information about this report visit https://www.researchandmarkets.com/research/9cchbq/india_hair_care?w=4

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Hair Care Products

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Hair Care Products