LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest A/B testing engagement study on the online electrical goods industry. A well-known player in the online retail industry wanted to decrease customer bounce rates by offering the suitable content to suit the audience’s behavior.
According to the A/B testing engagement experts at Quantzig, “A/B testing allows companies to adopt a successful conversion rate optimization strategy.”
The electrical goods market is developing quickly, but the retail landscape has transformed dramatically due to digitalization. This has suggestively affected the online retail industry, bringing about radical transformations and upsurge in sales of electrical goods. The main reason for the augmented demand for electronic goods can be attributed to rapid technological innovations that have made production more effective and less expensive. Also, the implementation of connected devices and smart homes are opening up new growth opportunities for the players in the electrical goods sector.
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The A/B testing engagement solution helped the client to gain detailed insights into ways to improve content engagement. The client was able to improve multi-functional objectives and gain a competitive edge.
This A/B testing engagement solution provided benefits that helped the client to:
- Improve their customer retention strategies
- Better understand their customers
- To know more about the benefits of A/B testing engagement, speak to an expert
This A/B testing engagement solution offered predictive insights on:
- Maximizing sales and profit margins
- Gaining detailed insights into customers preferences
- To gain relevant insights and understand the scope of our research, request a proposal
View the A/B testing engagement study here:
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.