CRANBURY, N.J.--(BUSINESS WIRE)--Pharmacy Times®, the leading media resource for pharmacists and the pharmacy industry, is the most-read pharmacy journal among total pharmacists, according the 2018 Kantar Media Pharmacy Readership study.1
“We are honored that Pharmacy Times® was ranked as a No. 1 resource in multiple categories among pharmacists,” said Brian Haug, president of Pharmacy Healthcare Communications. “This recognition is a testament to the continuous hard work of the entire editorial team to be the ultimate resource for pharmacists across the nation.”
The annual Kantar Media Readership Study encompasses readership habits of thousands of pharmacists and pharmacy professionals, working in the areas of chain, independent retail pharmacies and health-system pharmacies. The study also measures the habits of individuals in key positions in pharmacy benefit management companies and managed care organizations. The results of the survey are based on the study completed January through May 2018.
In addition to the No. 1 ranking among the total sample studied, Pharmacy Times® , also ranked first in average issue readers among retail pharmacists who make 10 or more prescription recommendations per day and those who spend three or more hours per day counseling patients.2-3 The study also ranked Pharmacy Times®, which circulates to more than 200,000 retail and health-system pharmacists, No. 1 in average page exposures among retail pharmacists who fill 200 or more prescriptions per day.4 Pharmacy Times® also ranked No. 1 in average issue readers among total independent, chain and health system pharmacists.5
“The Kantar Study not only validates that our editorial team has our finger on the pulse of the pharmacy industry, but also demonstrates the value we bring our advertisers through our No. 1 ranking in average page exposures,” said Haug.
For more information, visit www.pharmacytimes.com.
About Pharmacy Times®
Pharmacy Times® is the leading full-service pharmacy media resource in the industry. Founded in 1897, and built on a foundation of trust, integrity and credibility, Pharmacy Times® has proven its commitment to the pharmacy industry by consistently adapting to meet the needs of the ever-changing pharmacy segment. Pharmacy Times® is relied upon by the entire pharmacy profession for information and solutions that impact the everyday practice of pharmacy. Through our print, digital, video and live events channels, Pharmacy Times® provides clinically based, practical and timely information for the practicing pharmacist. Features and specialized departments cover medication errors, drug interactions, patient education, pharmacy technology, disease state management, patient counseling, product news, pharmacy law and health-system pharmacy. Additionally, Pharmacy Times Continuing Education™ is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education. Pharmacy Times® is part of MJH Associates Inc., a full-service health care communications company offering education, research and medical media.
|1. Source: Kantar Media, 2018 Pharmacy Readership Study, Table 101|
|2. Source: Kantar Media, 2018 Pharmacy Readership Study, Table 123|
|3. Source: Kantar Media, 2018 Pharmacy Readership Study, Table 124|
|4. Source: Kantar Media, 2018 Pharmacy Readership Study, Table 121|
|5. Source: Kantar Media, 2018 Pharmacy Readership Study, Table 102|