LOS ANGELES--(BUSINESS WIRE)--Experience E3 2018 from anywhere. The world’s biggest showcase for new video game titles and technology is coming to you live through a powerful new partnership between the Entertainment Software Association (ESA) and Maestro.
The launch of live.e3xpo.com enhances the online fan experience for the tens of millions of viewers who tune in every year to see the future of video games. Live stream the most anticipated press conferences, thrilling esports from the E3 ESL Arena, and engaging panels at E3 Coliseum, all at live.e3expo.com.
“E3 is a global community gathering to celebrate innovation and creativity within the industry, with over 100x the in-person attendance participating virtually. The ESA’s decision to launch this initiative is a testament to their embrace of the massive industry shift occurring around streaming, which looks to continue to serve as a major growth accelerator for video games and esports worldwide,” said Ari Evans, Founder & CEO of Maestro.
This year, the unique digital activation has expanded to include member companies, media and press outlets, and individual streamers. Involvement in the program unlocks new engagement opportunities and a better understanding of audience behavior through industry-leading audience analytics.
With Maestro’s platform, users can participate in chat, view the most up to date conference schedule, scroll through social feeds, and win exclusive prizes by participating in Quests. Overlays with interactive calls-to-action will invite fans to engage during stream segments, augmenting content in new ways.
The experience will live on both live.e3expo.com as well as within the conference’s mobile app, available on the iOS and Android stores.
Maestro provides a white-label platform for enterprise live streamers to own, engage, and monetize their audiences. We help customers create engaging experiences with a data feedback loop to identify viewers, tailor strategies, and maximize business metrics. Customers include Microsoft, Ubisoft, Turner Sports, Entertainment Software Association (ESA), Warner Bros., Adobe, Coachella, The GRAMMY Awards, and more.