Postmedia Launches TheGrowthOp.com

TORONTO--()--Postmedia Network Inc. (“Postmedia”) today announced the launch of TheGrowthOp.com. In the quickly evolving world of cannabis, TheGrowthOp.com provides a comprehensive source of current and credible information for industry professionals, investors and consumers.

It’s rare to witness the birth of an entirely new industry and Postmedia is at the forefront with information and opportunities. A growing number of investors are looking to get into this new space. Others are interested in starting cannabis-related businesses, and some are simply interested in the broader cannabis story. The GrowthOp is a premier destination to inform, educate, and connect readers to this new economy.

“Postmedia is proud to be at the forefront of this transformational issue in our country and to offer Canadians comprehensive information, from every angle,” said Gerry Nott, Postmedia’s Senior Vice President of Content. “Investors, consumers, businesses and marketers are looking to make informed decisions in an entirely new industry landscape and The GrowthOp is the place to go for trusted information on cannabis.”

The GrowthOp follows the news, trends and innovations within the cannabis industry both for medical and, when legalized, recreational use. The goal of the site is to keep audiences informed and educated while working to normalize cannabis information from its long-time taboo and counter-culture status to its newly legitimized role in our communities.

The GrowthOp Content Features

Investing Insights – Educating active and potential investors on cannabis stocks, investment opportunities and mergers/acquisitions.

Industry News – From government regulations to employment law – everything you need to know about the legalization of cannabis in Canada.

Medical Innovations – Showcasing the innovations, research and patient experiences from the medical cannabis world.

Consumer Education – Helping both newcomers and connoisseurs navigate the new cannabis landscape in Canada.

Along with original content from Postmedia journalists across the network, the website will include contributing content partners:

  • Bennett Jones LLP, an internationally recognized Canadian law firm with expertise in cannabis law, providing readers with insights into the evolving regulatory and legal issues and trends in the cannabis industry.
  • Greencamp.com, a cannabis-focused website, will provide content focusing on medical cannabis research and education for recreational users on cannabis
  • TheFreshToast.com, a US lifestyle site, will contribute lifestyle content and, with their partnership with 600,000 physicians via Skipta, medical marijuana information.

Postmedia has already established itself as a major media player in this interesting content space with journalists covering the birth of this industry in every major market in Canada. The Financial Post made the cannabis industry one of its business beats early this year. The National Post has launched the first of what is to be a quarterly standalone section on the latest cannabis news. Earlier this spring, Postmedia launched cannabis verticals on the sites of the Financial Post, National Post, The Vancouver Sun, Calgary Herald, Edmonton Journal and Ottawa Citizen.

Beleave Inc. is the proud launch partner for TheGrowthOp.com with an integrated campaign that includes brandsell, sponsored content, native, social and co-branded ads.

The initiative is being supported by an on-network ad campaign produced in-house by Postmedia’s marketing team.

Visit www.TheGrowthOp.com to learn more.

For more information on advertising opportunities visit www.thegrowthop.com/advertise.

About Postmedia Network Inc.

Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is a Canadian newsmedia company representing more than 160 brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. For more information, visit www.postmedia.com.

Contacts

Postmedia
Phyllise Gelfand, 416-442-2936
Vice President, Communications
pgelfand@postmedia.com

Contacts

Postmedia
Phyllise Gelfand, 416-442-2936
Vice President, Communications
pgelfand@postmedia.com